WishlistX
Connecting content creators, shoppers, and brands to enable performance marketing with influencers.
6 employees · est. 2022 · Berlin, Germany
ShopMy
Everything you need to build a world-class creator marketing program.
636 employees · est. 2020 · New York, United States
ShopMy is the older company (2022 vs 2020); ShopMy is the larger of the two.
Side-by-Side Comparison
| Metric | WishlistX | ShopMy |
|---|---|---|
| Founded | ||
| Founded | 2022 | 2020 older |
| Headquarters | ||
| Headquarters | Berlin, Germany | New York, United States |
| Employees | ||
| Employees | 6 | 636 larger |
| Industry | ||
| Industry | E-Commerce, Payments | Platforms, Marketing |
| Funding Stage | ||
| Funding Stage | Pre Seed | Series A |
| Total Funding | ||
| Total Funding | $1.10M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 1 | Not tracked yet |
| Services | ||
| Services | affiliate marketing platform, real-time earnings tracking, link management, product collection creation, payout processing, influencer onboarding, brand collaboration | curated shopping experience, digital shops for creators, professional affiliate infrastructure, brand partnership facilitation, taste profile creation |
| Target Customers | ||
| Target Customers | content creators, micro-influencers, fashion and lifestyle influencers, tech enthusiasts, beauty bloggers, home decor advisors, digital marketers | shoppers interested in curated selections, creators seeking monetization opportunities, brands looking to collaborate with tastemakers, taste-driven consumers |
| Taxonomy | ||
| Taxonomy | Performance Marketing, Influencer Marketing, Content Creators, Social Commerce, Online Wishlists, Creator Network, Product Recommendations, Shopping Assistant, Brand Engagement, Consumer Shopping Experience, Online Shopping Strategy | Creator Marketing, Influencer Marketing, Affiliate Marketing, Brand Collaborations, Content Creators, Creator Economy, Premium Brands, Curated Creator Network, Direct Communication, Transparent Analytics, Effortless Seeding, Monetize Content, Automated Gifting, Data-driven Tools |
| Website | ||
| Website | wishlistx.de | shopmy.us |
About WishlistX
WishlistX, founded in 2022 and headquartered in Germany, operates within the E-Commerce and Payments industries. The startup is aptly summarized by its slogan: "Connecting content creators, shoppers, and brands to enable performance marketing with influencers." Its core value proposition lies in enh...
About ShopMy
ShopMy is an innovative startup founded in 2020, operating in the Platforms and Marketing industries. Based in the United States, ShopMy offers an all-encompassing, creator-centric ecosystem intended to connect top brands with influential creators. The company’s mission, encapsulated by their sloga...
We will tell you when either one moves
BounceWatch watches WishlistX and ShopMy for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at WishlistX and ShopMy — by email.
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Related Comparisons
Compiled from the BounceWatch company index. We last looked at WishlistX on 11 Sep 2025, and ShopMy on 28 Jan 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.