ShopWired
The UK’s Favourite eCommerce Platform For Selling Successfully Online. Start Your Free 14 Day Trial Today!
21 employees · est. 2013 · Birmingham, United Kingdom
Surfside
Seamlessly Build, Personalize, and Monetize Your Commerce and Advertising Infrastructure
90 employees · est. 2018 · New York, United States
ShopWired is the older company (2013 vs 2018); Surfside is the larger of the two.
Side-by-Side Comparison
| Metric | ShopWired | Surfside |
|---|---|---|
| Founded | ||
| Founded | 2013 older | 2018 |
| Headquarters | ||
| Headquarters | Birmingham, United Kingdom | New York, United States |
| Employees | ||
| Employees | 21 | 90 larger |
| Industry | ||
| Industry | E-Commerce, Internet | Advertising, Analytics, Information Technology |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Seed |
| Total Funding | ||
| Total Funding | Not tracked yet | $4.00M |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 1 |
| Services | ||
| Services | ecommerce website building, online store management, theme customization, multichannel ecommerce solutions, mobile-optimized ecommerce | Not tracked yet |
| Target Customers | ||
| Target Customers | online retailers, small to medium businesses, B2B companies, wholesale traders, ecommerce entrepreneurs | Not tracked yet |
| Taxonomy | ||
| Taxonomy | ECommerce Platform, Website Design, Ecommerce Website Design, Pay Per Click, Subscription Commerce, Multi-channel Commerce, B2B & Trade ECommerce, ShopWired Payments, Seamless Migrations, Sales | Marketing Technology, Personalized Advertising, Customer Data Platform, E-Commerce Personalization, AdTech, Retail Media, Software As A Service, Performance Advertising |
| Website | ||
| Website | shopwired.co.uk | surfside.io |
About ShopWired
ShopWired, founded in 2013, is making significant strides in the UK as a prominent e-commerce platform. As the country's fastest-growing player in this sector, it extends its services across a diverse range of clients, from niche retailers to major brands like M&S, Superdrug, EDF, and HomeServe. The...
About Surfside
Surfside is a US-based technology company founded in 2018. The company's slogan, "We build Software, Infrastructure and APIs for turning first party customer data into personalized advertising campaigns," encapsulates their mission to empower businesses with the infrastructure, APIs, and software ne...
We will tell you when either one moves
BounceWatch watches ShopWired and Surfside for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at ShopWired and Surfside — by email.
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Compiled from the BounceWatch company index. We last looked at ShopWired on 20 Mar 2026, and Surfside on 14 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.