ShoreMaster
Premium Docks, Boat Lifts and Accessories. ShoreMaster, PolyDock Products, and Rhino Marine Systems
59 employees · est. 1972 · Fergus Falls, United States
Waterfront Brands
The most comprehensive portfolio of waterfront equipment brands in the industry
141 employees · est. 2006 · Fergus Falls, United States
ShoreMaster is the older company (1972 vs 2006).
Side-by-Side Comparison
| Metric | ShoreMaster | Waterfront Brands |
|---|---|---|
| Founded | ||
| Founded | 1972 older | 2006 |
| Headquarters | ||
| Headquarters | Fergus Falls, United States | Fergus Falls, United States |
| Employees | ||
| Employees | 59 | 141 |
| Industry | ||
| Industry | Not tracked yet | Not tracked yet |
| Funding Stage | ||
| Funding Stage | Seed | Growth |
| Total Funding | ||
| Total Funding | Not tracked yet | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 1 | 2 |
| Services | ||
| Services | Design and Manufacture of Waterfront Systems, Dock and Lift Sales, Custom Dock Configurations, Installation Support, Dealer Network for Product Sales and Support | Waterfront Facility Management, Marine Product Distribution, Original Equipment Manufacturing, Dealer and Distributor Support |
| Target Customers | ||
| Target Customers | Lakefront Property Owners, Pond and Riverfront Owners, Recreational Boaters, Fishing Enthusiasts, Marine Dealers | Marina Owners, Marine Product Dealers, Distributors, OEM Clients |
| Taxonomy | ||
| Taxonomy | Waterfront Equipment, Boat Lifts, Docks, Aluminum Docks, Aluminum Boat Lifts, Steel Docks, Steel Boat Lifts, Plastic Floating Dock, Floating Drive-On PWC Port, Rotomolding, Marine Systems, Innovative Products, Customer-Focused, Market-Driven, Waterfront Brands | Waterfront Equipment, Marine Products, Freshwater Solutions, Saltwater Solutions, OEM Manufacturing, Marine Industry Distribution, Boat Lifts, Dock Systems, Polyethylene Docks, Marine Fabrics, Rotational Molding, Power Pedestals, Dealer Network, Hydro Hoist Systems, Marine Systems Manufacturing |
| Website | ||
| Website | shoremaster.com | waterfrontbrands.com |
About ShoreMaster
ShoreMaster, known for its slogan "Premium Docks, Boat Lifts and Accessories," is a leading company in the North American waterfront industry. It is a flagship brand under the Waterfront Brands portfolio, which boasts a comprehensive suite of products catering to both fresh- and salt-water environme...
About Waterfront Brands
Waterfront Brands, founded in 2006, stands as a key player in the North American marine industry, offering what it claims to be the most comprehensive suite of waterfront products for both fresh- and salt-water environments. The company's flagship brands, including ShoreMaster, HydroHoist, and Nept...
We will tell you when either one moves
BounceWatch watches ShoreMaster and Waterfront Brands for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at ShoreMaster and Waterfront Brands — by email.
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Compiled from the BounceWatch company index. We last looked at ShoreMaster on 12 Mar 2026, and Waterfront Brands on 11 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
