Short Story
Reinventing shopping for petite women
170 employees · est. 2019 · San Francisco, United States
Supersmart
SuperSmart: Elevating Retail into the AI Era with Frictionless, Size-Adaptive Stores and Integrated Loss Prevention.
27 employees · est. 2015 · Israel
Supersmart is the older company (2019 vs 2015); Short Story is the larger of the two.
Side-by-Side Comparison
| Metric | Short Story | Supersmart |
|---|---|---|
| Founded | ||
| Founded | 2019 | 2015 older |
| Headquarters | ||
| Headquarters | San Francisco, United States | Israel |
| Employees | ||
| Employees | 170 larger | 27 |
| Industry | ||
| Industry | E-Commerce, Fashion, Internet | AI, Retail, Machine Learning |
| Funding Stage | ||
| Funding Stage | Seed | Convertible Note |
| Total Funding | ||
| Total Funding | $2.90M | $10.00M |
| Funding Rounds | ||
| Funding Rounds | 2 | 2 |
| Services | ||
| Services | personal styling for petite women, fashion curation, home delivery service, free returns and exchanges | Not tracked yet |
| Target Customers | ||
| Target Customers | petite women, women 5'4" and under, fashion-forward petite consumers, women seeking personalized fashion solutions | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Personal Styling, Petite Women, ECommerce, Retail Tech, Apparel, Data-Driven, Fashion Engineering, Direct To Consumer, Merchandising, Trend Discovery, Fit Optimization | AI-powered Solutions, Frictionless Retail, Autonomous Shopping Platform, Loss Prevention, Big Data, Cloud-deployed Systems, Self-scanning Transactions, Physical Stores, Israel-based Company, Retail Technology, Checkout Solutions, Technology Innovation, Retail Transformation |
| Website | ||
| Website | shortstorybox.com | supersmart.me |
About Short Story
Short Story, with the slogan "Reinventing shopping for petite women," is pioneering a niche in the fashion e-commerce sector by specifically catering to women under 5'4". Established in 2019, the company is based in the United States and uniquely positions itself in the E-Commerce, Fashion, Internet...
About Supersmart
Supersmart is a trailblazing Retail startup, born in Israel in 2014 and is poised to revolutionize the retail sector. The company's slogan, "SuperSmart: Elevating Retail into the AI Era with Frictionless, Size-Adaptive Stores and Integrated Loss Prevention," encapsulates its mission to usher in a ne...
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BounceWatch watches Short Story and Supersmart for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Short Story and Supersmart — by email.
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Compiled from the BounceWatch company index. We last looked at Short Story on 30 Apr 2026, and Supersmart on 11 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.