Sitoo
We help you deliver shopping flowfulness to your customers with the Sitoo cloud-native POS and Unified Commerce Platform
95 employees · est. 2004 · Stockholm, Sweden
Sitoo is the older company (2004 vs 2012); Sitoo is the larger of the two.
Side-by-Side Comparison
| Metric | Sitoo | Smart Traffik |
|---|---|---|
| Founded | ||
| Founded | 2004 older | 2012 |
| Headquarters | ||
| Headquarters | Stockholm, Sweden | Paris, France |
| Employees | ||
| Employees | 95 larger | 30 |
| Industry | ||
| Industry | Enterprise, Fashion, Retail | E-Commerce, Internet |
| Funding Stage | ||
| Funding Stage | Private Equity | Seed |
| Total Funding | ||
| Total Funding | $96.00M | $3.50M |
| Funding Rounds | ||
| Funding Rounds | 3 | 1 |
| Services | ||
| Services | POS and Unified Commerce Platform, Real-time inventory management, Cross-channel sales and returns, API-first solution | Not tracked yet |
| Target Customers | ||
| Target Customers | Global retailers, Enterprise retailers, Multinational retail operations | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Unified Commerce Platform, Point Of Sale (POS), Retail Technology, Inventory Management, Global Retailers, Cross-channel Customer Experience, Cloud-native Technology, Fashion And Lifestyle Retail, Real-time Sales Channels, Empowered Store Associates | In-store Analytics, Retail Technology, Foot Traffic Tracking, Customer Insights, Personalized Experience, Loyalty Programs, Retail Expertise, Global Reach, Retail Solutions |
| Website | ||
| Website | sitoo.com | smart-traffik.io |
About Sitoo
Sitoo is a world-leading Unified Commerce Platform anchored by Point of Sale (POS) for global retailers. Providing a cost efficient, game-changing technology, enabling retailers to unify all stores and online sales channels, in real time. The result is streamlined inventory management, empowered sto...
About Smart Traffik
Smart Traffik is a retail-focused startup founded in 2012 with headquarters in France. The company specializes in providing in-store analytics to help retailers increase foot traffic and revenue. Smart Traffik's solution aims to assist malls and retailers in gaining a better understanding of their s...
We will tell you when either one moves
BounceWatch watches Sitoo and Smart Traffik for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Sitoo and Smart Traffik — by email.
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Compiled from the BounceWatch company index. We last looked at Sitoo on 11 Jun 2025, and Smart Traffik on 11 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
