Smartly
Smartly is the leading AI-powered advertising technology company transforming ad experiences.
970 employees · est. 2013 · Helsinki, Finland
Smartly is the older company (2017 vs 2013); Smartly is the larger of the two.
Side-by-Side Comparison
| Metric | Smartly Creative | Smartly |
|---|---|---|
| Founded | ||
| Founded | 2017 | 2013 older |
| Headquarters | ||
| Headquarters | London, United Kingdom | Helsinki, Finland |
| Employees | ||
| Employees | 83 | 970 larger |
| Industry | ||
| Industry | Advertising, Information Technology, IoT | Not tracked yet |
| Funding Stage | ||
| Funding Stage | Series A | Unknown |
| Total Funding | ||
| Total Funding | $12.15M | $222.50M |
| Funding Rounds | ||
| Funding Rounds | 2 | 3 |
| Services | ||
| Services | Creative Production and Optimization, Audience Targeting, Media Strategy Integration, Campaign Management, Ad Performance Measurement | AI-Powered Advertising Platform, Creative and Media Synchronization, Ad Performance Optimization, Advertising Campaign Management, Personalized Messaging Solutions |
| Target Customers | ||
| Target Customers | Global Advertisers, Marketing Teams, Creative Teams, Media Teams, Brand Managers | Agency Teams, Brand Teams, Creative Teams, Performance Teams, Advertisers |
| Taxonomy | ||
| Taxonomy | Creative Management Platform, Digital Creative, Dynamic Video, Facebook Integration, Doubleclick Integration, A/B Testing, Optimization Algorithm, Ad Tech, Martech, Dynamic Creative Optimization, Advertising Technology, Creative Optimization, Digital Media Solutions | AI-powered Advertising, Ad Technology, Creative And Media Management, Social Advertising Automation, Campaign Optimization, Programmatic Optimization, Demand Side Platform, Retargeting Solutions, Feed-based Ads, Dynamic Product Ads, Performance Marketing, Customizable Reporting, Fortune 500 Brand Partnerships, Cross-platform Advertising, End-to-end Advertising Solutions |
| Website | ||
| Website | ad-lib.io | smartly.io |
About Smartly Creative
Smartly Creative is a leading Creative Management Platform in the advertising and information technology industries, founded in 2017. Their slogan, "Powering creative effectiveness," reflects their mission to enable marketers at the world’s largest brands to scale their digital creative. Their flags...
About Smartly
Smartly, founded in 2013 and headquartered in Finland, positions itself as a leading player in the advertising technology domain. Known for its slogan, "Smartly is the leading AI-powered advertising technology company transforming ad experiences," the company has carved out a significant niche by le...
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Funding, hiring, leadership and stack changes at Smartly Creative and Smartly — by email.
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Compiled from the BounceWatch company index. We last looked at Smartly Creative on 25 Feb 2025, and Smartly on 9 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.