Smartly
Smartly is the leading AI-powered advertising technology company transforming ad experiences.
970 employees · est. 2013 · Helsinki, Finland
TAB
TAB is a mobile agency that connects brands to consumers, offering a full range of services and excellent ROI.
11-50 employees · est. 2016 · Berlin, Germany
Smartly is the older company (2013 vs 2016); Smartly is the larger of the two.
Side-by-Side Comparison
| Metric | Smartly | TAB |
|---|---|---|
| Founded | ||
| Founded | 2013 older | 2016 |
| Headquarters | ||
| Headquarters | Helsinki, Finland | Berlin, Germany |
| Employees | ||
| Employees | 970 larger | 11-50 |
| Industry | ||
| Industry | Not tracked yet | Advertising |
| Funding Stage | ||
| Funding Stage | Unknown | Not tracked yet |
| Total Funding | ||
| Total Funding | $222.50M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 3 | Not tracked yet |
| Services | ||
| Services | AI-Powered Advertising Platform, Creative and Media Synchronization, Ad Performance Optimization, Advertising Campaign Management, Personalized Messaging Solutions | Not tracked yet |
| Target Customers | ||
| Target Customers | Agency Teams, Brand Teams, Creative Teams, Performance Teams, Advertisers | Not tracked yet |
| Taxonomy | ||
| Taxonomy | AI-powered Advertising, Ad Technology, Creative And Media Management, Social Advertising Automation, Campaign Optimization, Programmatic Optimization, Demand Side Platform, Retargeting Solutions, Feed-based Ads, Dynamic Product Ads, Performance Marketing, Customizable Reporting, Fortune 500 Brand Partnerships, Cross-platform Advertising, End-to-end Advertising Solutions | Mobile Advertising, Performance-driven Marketing, ROI Optimization, Acquisition, Tracking, Reporting, Strategic Campaign Planning, Creative Asset Development, RTB Technology, Demand-side Platform, Mobile Media Channels, Consumer Behavior, 360-degree Approach |
| Website | ||
| Website | smartly.io | tab.company |
About Smartly
Smartly, founded in 2013 and headquartered in Finland, positions itself as a leading player in the advertising technology domain. Known for its slogan, "Smartly is the leading AI-powered advertising technology company transforming ad experiences," the company has carved out a significant niche by le...
About TAB
TAB is a Mobile agency headquartered in Germany, founded in 2016. They position themselves as a conduit between mobile consumers and brands, offering a complete range of services with a focus on excellent ROI. Their expertise lies in performance-driven mobile advertising, encompassing acquisition, t...
We will tell you when either one moves
BounceWatch watches Smartly and TAB for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Smartly and TAB — by email.
Frequently Asked Questions
Compare Smartly with someone else
Start typing a company name or domain.
Related Comparisons
Compiled from the BounceWatch company index. We last looked at Smartly on 9 May 2026, and TAB on 11 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.