Southpaw
A strategic creative agency for challenger brands that want to outsmart the crowd.
63 employees · est. 1995 · Tunbridge Wells, United King...
The General Store
Retail Strategy and Innovation from Advertising to Architecture and Digital to Design.
273 employees · est. 2012 · Australia
Southpaw is the older company (1995 vs 2012); The General Store is the larger of the two.
Side-by-Side Comparison
| Metric | Southpaw | The General Store |
|---|---|---|
| Founded | ||
| Founded | 1995 older | 2012 |
| Headquarters | ||
| Headquarters | Tunbridge Wells, United Kingdom | Australia |
| Employees | ||
| Employees | 63 | 273 larger |
| Industry | ||
| Industry | Advertising, Social Media, Marketing | Advertising, Content Creators, Design |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Not tracked yet |
| Total Funding | ||
| Total Funding | Not tracked yet | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | Not tracked yet |
| Services | ||
| Services | Not tracked yet | Not tracked yet |
| Target Customers | ||
| Target Customers | Not tracked yet | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Strategic Creative Agency, Challenger Brands, Brand Strategy, Creative Advertising, Neuro/Behavioural Strategy, Consumer Insights, Foresight Analysis, Creative Firepower, Global Scale Operations, Content Marketing, Integrated Marketing, Behavioural Science, Visual Identity, Digital Production | Retail Strategy, Innovation, Brand Strategy, Retail Marketing Mix, Consumer Insights, Workshop Facilitation, Creative Innovation, Store Design, Digital, Ecommerce, Loyalty Programs, Social Media Management, Market Analysis, Architecture |
| Website | ||
| Website | southpawagency.com | thegstore.com.au |
About Southpaw
Southpaw is a strategic creative agency established in 1995 and headquartered in the United Kingdom. Positioned as a champion for challenger brands, the company prides itself on its unique approach, drawing inspiration from the underdog spirit of a southpaw boxer. Using their proprietary neuro/behav...
About The General Store
The General Store, founded in 2012, is an Australian-based startup that specializes in retail strategy and innovation. The company's services range from brand strategy to retail marketing mix strategies, consumer insights, workshop facilitation, and creative innovation work for various renowned clie...
We will tell you when either one moves
BounceWatch watches Southpaw and The General Store for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Southpaw and The General Store — by email.
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Compiled from the BounceWatch company index. We last looked at Southpaw on 14 Sep 2024, and The General Store on 14 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.