Trace
Trace PlayerFocus captures the game the way you watch it - focused on your child.
107 employees · est. 2011 · Austin, United States
Veo Technologies
Record sport automatically - without the need for a camera operator.
350 employees · est. 2015 · Denmark
Trace is the older company (2011 vs 2015); Veo Technologies is the larger of the two.
1 signal in the last 90 days
Side-by-Side Comparison
| Metric | Trace | Veo Technologies |
|---|---|---|
| Founded | ||
| Founded | 2011 older | 2015 |
| Headquarters | ||
| Headquarters | Austin, United States | Denmark |
| Employees | ||
| Employees | 107 | 350 larger |
| Industry | ||
| Industry | Sports | Consumer Electronics, Sports, Media |
| Funding Stage | ||
| Funding Stage | Series C | Series C |
| Total Funding | ||
| Total Funding | $68.00M | $103.00M |
| Funding Rounds | ||
| Funding Rounds | 6 | 4 |
| Services | ||
| Services | Not tracked yet | Not tracked yet |
| Target Customers | ||
| Target Customers | Not tracked yet | Not tracked yet |
| Taxonomy | ||
| Taxonomy | AI Video Highlights, Sports Technology, Player Tracking, Video Analysis, Parental Engagement, Youth Sports, Memorable Moments, Personalized Viewing Experience, Performance Development, Gameplay Statistics, Athlete Spotlight, Video Playlist, Skill Enhancement, Recruitment Tool | Sports Technology, Video Recording, Automatic Editing, Sports Analytics, Broadcasting Solutions, Performance Analysis, Panoramic Views, Player Tracking, Football Clubs, Streaming Solutions |
| Website | ||
| Website | TraceUp.com | veo.co |
About Trace
Trace is an AI video highlights startup in the sports industry, founded in 2011 and headquartered in the United States. Trace PlayerFocus, their flagship product, focuses on capturing life’s most important memories on the game field. It seamlessly identifies, follows, and spotlights each player duri...
About Veo Technologies
Veo Technologies is a sports recording startup based in Copenhagen, Denmark. Founded in 2015, the company's mission is to democratize video broadcasting and analytics for sports, making it accessible to both professional teams and amateur players. Veo offers an innovative solution that enables autom...
We will tell you when either one moves
BounceWatch watches Trace and Veo Technologies for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Trace and Veo Technologies — by email.
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Compiled from the BounceWatch company index. We last looked at Trace on 12 Sep 2024, and Veo Technologies on 24 Feb 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.