China
年糕妈妈, with the slogan "科学育儿，快乐启蒙", is a leading mother and child content e-commerce platform in China, renowned as the nation's number one self-media in the parenting sector. Since its inception in July 2014 with the launch of its first WeChat article, the company has produced nearly 10,000 articles, including over 1,000 with 100,000+ views, amassing a fanbase of over 15 million across platforms like WeChat, Toutiao, and Weibo, catering to a genuine and precise user base.
Founded in 2015, 年糕妈妈 boasts a comprehensive organizational structure with mature departments in editing, educational research, procurement, operations, R&D, and quality control. The team comprises veterans from major corporations like Procter & Gamble, Alibaba, Baidu, and NetEase, leveraging their expertise for continuous business refinement and innovation.
With its expanding brand influence, 年糕妈妈 attracted a significant $29.13M Series B investment led by Fosun International on 12 September 2018, underscoring investor confidence in its potential growth trajectory within the E-Commerce, Fashion, and Internet industries.
