10Beauty logo — At 10Beauty we believe self-care should work for you, not th...

10Beauty

At 10Beauty we believe self-care should work for you, not the other way around.

Founded 2020 United States Burlington, United States 64 employees Total: $61.50M Manufacturing, Retail +2

General Information

Company Name 10Beauty
Founded Year 2020
Location United States Burlington, United States
Employees 64
Industries Manufacturing, Retail, Robotics +1
Business Model B2B2C, B2C, On Demand
Revenue Model Subscription, Pay As You Go, Service Fee
Social

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About 10Beauty

10Beauty, founded in 2020 and headquartered in Burlington, MA, is on a mission to revolutionize the beauty industry with its innovative use of robotics and automation. With their slogan, "We're building the definitive Intelligent Beauty company with the world's first full manicure machine," 10Beauty aims to redefine how consumers experience service interactions.

The company is nearing a significant milestone by closing a $20M Series B funding round, building on a previous total financial commitment of $40M. This funding will enable the launch of their pioneering manicure machine in the next year. They've already secured over $13M in pre-sold annual subscriptions, ensuring robust initial market traction.

The 40-person team at 10Beauty boasts impressive expertise, having collectively introduced over 75 successful new-to-market products. Previous investors include Imag/nary Ventures, Lerer Hippeau, Shine Capital, and Red Sea Ventures, indicating strong confidence in their vision. Positioned at the crossroads of Manufacturing, Retail, Robotics, and Wellness Beauty, 10Beauty stands as a compelling opportunity for forward-thinking investors.

Business keywords: Intelligent Beauty, Robotics, Manicure Machine, Beauty Tech, Subscription Model, Product Launch, Innovation, Service Automation, Machine Interaction, Startup, Advanced Manufacturing, Funding

Services & Products

Robotic Manicure
Nail Care Solutions
Custom Nail Colors
Strengthening Nail Treatments
Hygienic Beauty Services

Target Customers

Beauty Enthusiasts Technology-first Consumers Hygiene-conscious Individuals Salons and Beauty Businesses

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Early VC $23.50M 3
Imag/nary Ventures, Story Ventures +1
01 May 2026
Series A $17.00M 4
Imag/nary Ventures, Lerer Hippeau +2
01 Feb 2024
Series A $21.00M 3
Imag/nary Ventures, Lerer Hippeau +1
01 Jul 2022

10Beauty Alternatives & Competitors

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FAQ About 10Beauty

At 10Beauty we believe self-care should work for you, not the other way around.
10Beauty was founded in 2020.
10Beauty is headquartered in Burlington, United States.
10Beauty operates in Manufacturing, Retail, Robotics and Wellness Beauty. Its work centres on Intelligent Beauty, Robotics, Manicure Machine and Beauty Tech. Its customers include Beauty Enthusiasts, Technology-first Consumers and Hygiene-conscious Individuals.
10Beauty has a B2B2C, B2C and On Demand business model. Its revenue comes from Subscription, Pay As You Go and Service Fee.
10Beauty has approximately 64 employees.
10Beauty has completed 3 funding rounds, raising a total of $61.50M.
10Beauty offers: Robotic Manicure, Nail Care Solutions, Custom Nail Colors, Strengthening Nail Treatments, Hygienic Beauty Services.
Top alternatives and competitors to 10Beauty include SoftWear Automation, Inc, Telexistence, PAR Systems, SERVO-ROBOT INC., Rethink Robotics. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
10Beauty and SoftWear Automation, Inc are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for 10Beauty, https://bouncewatch.com/company/10beauty, updated 24 July 2026. When citing, please name BounceWatch and link this page.

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