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Abacus logo — company profile

Abacus

Founded 1977 United Kingdom London, United Kingdom 62 employees Series Unknown Advertising, B2B +2

General Information

Company Name Abacus
Founded Year 1977
Location United Kingdom London, United Kingdom
Employees 62
Industries Advertising, B2B, E-Commerce +1
Funding Stage Series Unknown
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About Abacus

Abacus is a well-established Software as a Service (SaaS) provider, offering unique proprietary Customer Data Platform (CDP) and Digital eXperience Platform (DXP) solutions. With over 20 years of experience, the company has made a mark in the B2B publishing sector, enabling digital transformation for major publishers and professional institutions. Abacus' platforms and services, including Webvision Cloud and ADvance, cater to the specific needs of content owners, publishers, and professional institutions. Notable clients include Thomson Reuters, Centaur, Bauer Media UK, EMAP, The Law Society, Royal Pharmaceutical Society, BFI, Conde Nast, and Christie’s. The Webvision Cloud platform offers a GDPR-compliant Digital eXperience Platform (DXP) that encompasses a mobile-friendly website, an enterprise-class CMS, and an audience engagement database, all hosted in the cloud. This comprehensive platform empowers organizations to orchestrate the customer experience, from content management to tailored communications. On the other hand, the award-winning ADvance platform is a SaaS customer data platform (CDP) that provides a GDPR-compliant multichannel single customer view, customer identity & access management, and e-commerce capabilities. It streamlines the creation, marketing, packaging, and fulfillment of online and print product orders, offering a suite of cloud-based tools for efficient order management and pricing strategies. Founded in 1977 and headquartered in the United Kingdom, Abacus has positioned itself as a leader in driving personalized digital experiences and revenue growth for its clients in the advertising, B2B, e-commerce, and internet sectors. With its established presence and track record, Abacus presents an enticing opportunity for potential investors to consider.

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FAQ About Abacus

Abacus is a Software as a Service (SaaS) provider with unique proprietary Customer Data Platform (CDP) and Digital eXperience Platform (DXP) offerings. We help brands and communities improve revenue and engagement with personalised digital experiences and offers. We are well established in the B2B p...
Abacus was founded in 1977.
Abacus is headquartered in London, United Kingdom.
Abacus operates in the following industries: Advertising, B2B, E-Commerce, Internet.
Abacus has approximately 62 employees.
Top alternatives and competitors to Abacus include Guul, ENVOY, Quick Info, Spotler, oneDialog GmbH. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Abacus and Guul are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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