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Abakus logo — Enhancing marketing effectiveness with precise data insights...

Abakus

Enhancing marketing effectiveness with precise data insights for optimal campaign decisions.

Founded 2013 Seed Total: $825.00K Advertising, Analytics +1

General Information

Company Name Abakus
Founded Year 2013
Industries Advertising, Analytics, Platforms
Funding Stage Seed
Social

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About Abakus

Abakus is a software company founded in 2013 and based in Emeryville, California. The company's slogan, "Enhancing marketing effectiveness with precise data insights for optimal campaign decisions," reflects its core mission to improve the efficiency of marketing campaigns. Abakus provides valuable data and insights to media agencies and advertisers, enabling them to optimize their marketing efforts. This includes making more informed decisions when it comes to media planning and purchasing, by determining the true marginal value of various marketing channels, providers, and placements. In December 2013, Abakus secured a significant $825.00K Seed Round investment. Although the specific investors are not disclosed, this injection of capital serves as a testament to the potential seen in Abakus' technology and business model. As a subsidiary of Exponential Interactive, Abakus operates within the Advertising and Analytics industries, positioning itself at the forefront of driving data-driven decision-making in marketing.

Business keywords: marketing effectiveness, data insights, campaign optimization, media planning, media buying, marginal value analysis, data-driven decisions, marketing channels, Emeryville, California, Exponential Interactive

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round $825.00K -
25 Dec 2013

Abakus Alternatives & Competitors

Abakus vs
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Midiia
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Donde todo conecta en publicidad.

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FAQ About Abakus

Enhancing marketing effectiveness with precise data insights for optimal campaign decisions.
Abakus was founded in 2013.
Abakus operates in Advertising, Analytics and Platforms. Its work centres on marketing effectiveness, data insights, campaign optimization and media planning.
Abakus has completed 1 funding round, raising a total of $825.00K. The latest funding stage is Seed.
Top alternatives and competitors to Abakus include Adriel, AudienceProject, Midiia, Influencity - Influencer Marketing Platform, Vaizle. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Abakus and Adriel are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Abakus, https://bouncewatch.com/company/abakus-1, updated 10 October 2024. When citing, please name BounceWatch and link this page.

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