Belgium
ACT* is a Brussels-based communications agency that specializes in retail. Since its establishment in 1997, the company has catered to major brands in the FMCG, telecoms, and luxury sectors. Recognizing the increasing significance of digital platforms, ACT* has proactively developed in-house expertise to provide comprehensive omni-channel solutions. In 2014, it bolstered its capabilities by acquiring Cleverwood, a firm specializing in digital strategy, social media, and content marketing. The company's operations are characterized by operational excellence and a participatory management style termed "collective intelligence." This was instrumental in attracting the attention of the internationally renowned Altavia, a France-based group specialized in publishing, packaging, and retail, leading to its integration with ACT* in 2015.
This strategic move resulted in the consolidation of the two agencies' expertise, positioning them as one of the largest retail-focused agencies in Belgium today. The fusion of ACT* and Altavia has significantly enhanced their collective capabilities in the retail and marketing sectors, making them a formidable force in the industry.
