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Goodlord logo — Goodlord’s end-to-end lettings software improves the renting...

Goodlord

Goodlord’s end-to-end lettings software improves the renting experience of 3,500+ letting agencies and their customers.

Founded 2014 United Kingdom London, United Kingdom 312 employees Series B Total: $53.20M Payments, Real Estate +2

General Information

Company Name Goodlord
Founded Year 2014
Location United Kingdom London, United Kingdom
Employees 312
Industries Payments, Real Estate, SaaS +1
Funding Stage Series B
Business Model SaaS, B2B, B2B2C
Revenue Model Subscription, Commission, Transaction Fee
Social

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AI Insight

Bounce Watch AI
2 months ago

Goodlord is demonstrating strong operational momentum, underscored by a notable customer win where a previous client returned after experiencing issues with a competitor, validating their core platform. Their strategic focus on industry leadership is evident through hosting a webinar on changing tenancy fraud, aligning with their advanced fraud detection services. Concurrently, the company's active recruitment for 16 new positions signals an ongoing growth trajectory and expansion of its team and capabilities.

Signal Types
Business Development Hiring Marketing
Strategic Labels
Customer Retention Industry Leadership Team Expansion
Next Move: Fundraising
·
Impact: 8/10
·
Ideal For: Scaling PropTech SaaS Investors — Series C

About Goodlord

Goodlord, founded in 2014, is a UK-based company specializing in SaaS solutions for the real estate sector, providing cloud-based lettings software designed to enhance the renting experience. Known for its slogan, "Goodlord's end-to-end lettings software improves the renting experience of 3,500+ letting agencies and their customers," the platform is trusted by over 3,500 agencies across the United Kingdom.

Goodlord's platform streamlines the rental process, reducing agency time and expenditure by 50-75%, allowing agencies to focus on growth and service enhancement. The company's comprehensive service suite includes features such as insurance, e-signing, referencing, and e-payments, creating a tailored, unified experience for letting agencies.

The company secured a £27.00M Series B investment on 01 March 2022, with backing from notable investors like Finch Capital, Highland Europe, Oxx, Columbia Lake Partners, and Latitude, highlighting its growth potential and industry appeal.

Business keywords: Cloud-based Platform, Lettings Software, Digital Transactions, Tenancy Management, E-signing, Tenant Referencing, E-payments, Insurance Services, Utility Services, Estate Agent Software, Tenant Services, Rental Process Automation, Business Growth Support, Administrative Efficiency, One-stop-shop Platform

Services & Products

AI-powered Tenant Referencing
Rent Collection and Payments
Comprehensive Insurance Solutions
Utility and Media Management
Automated Compliance and Contracts
Fraud Detection and AML Checks

Target Customers

Letting Agents Landlords Tenants Students Overseas Tenants

Funding Rounds & Investors (6)

View All
Funding Stage Amount Investors Lead Investors Date
Series B £27.00M 5
Finch Capital Highland Europe Oxx
Finch Capital, Highland Europe +3
01 Mar 2022
Series B £10.00M 3
Finch Capital Oxx Latitude
Finch Capital, Oxx +1
01 Mar 2020
Series B £7.00M 4
LocalGlobe & Latitude Finch Capital Global Founders Capital
LocalGlobe & Latitude, Finch Capital +2
01 Oct 2018
Series A £7.20M 4
LocalGlobe & Latitude Global Founders Capital QED Investors
LocalGlobe & Latitude, Global Founders Capital +2
01 Dec 2016
Seed £2.00M 3
LocalGlobe & Latitude Global Founders Capital Walking Ventures
LocalGlobe & Latitude, Global Founders Capital +1
01 Mar 2016
Seed Undisclosed 1
Charlotte Street Capital
Charlotte Street Capital
01 Jul 2015

Latest News

View All
London-based Oxx closes €172 million second fund generation to power the growth of European SaaS sca... — Eu-startups
London-based Oxx closes €172 million second fund generation to power the growth of European SaaS scaleups
Eu-startups Jan 23, 2024
Oxx closes second fund generation at $190M for European B2B SaaS companies — Tech
Oxx closes second fund generation at $190M for European B2B SaaS companies
Tech Jan 23, 2024

Goodlord Alternatives & Competitors

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Goodlord vs
ClearNow Inc
ClearNow Inc United States

ClearNow has been serving landlords, property management companies, and tenants with online rent pay...

5 employees
Payments, Real Estate
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Goodlord vs
Qeeps
Qeeps France

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Goodlord vs
TenantCloud
TenantCloud United States

Property Management Perfected

Venture round
88 employees
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FAQ About Goodlord

Goodlord’s end-to-end lettings software improves the renting experience of 3,500+ letting agencies and their customers.
Goodlord was founded in 2014.
Goodlord is headquartered in London, United Kingdom.
Goodlord operates in Payments, Real Estate, SaaS and Marketing. Its work centres on Cloud-based Platform, Lettings Software, Digital Transactions and Tenancy Management. Its customers include Letting Agents, Landlords and Tenants.
Goodlord has a SaaS, B2B and B2B2C business model. Its revenue comes from Subscription, Commission and Transaction Fee.
Goodlord has approximately 312 employees.
Goodlord has completed 6 funding rounds, raising a total of $53.20M. The latest funding stage is Series B.
Goodlord offers: AI-powered Tenant Referencing, Rent Collection and Payments, Comprehensive Insurance Solutions, Utility and Media Management, Automated Compliance and Contracts, Fraud Detection and AML Checks.
Top alternatives and competitors to Goodlord include ClearNow Inc, Qeeps, TenantCloud, Lastro, EverReal. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Goodlord and ClearNow Inc are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Goodlord, https://bouncewatch.com/company/goodlord, updated 26 August 2026. When citing, please name BounceWatch and link this page.

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