Adopt​ Parfums

Adopt Parfums is a French fragrance brand offering a unique concept integrating perfume, makeup, and fashion accessories. With a legacy dating back to 1986 through the Réserve Naturelle brand, adopt’ continues the tradition of accessible beauty with a commitment to quality and excellence. The brand boasts a collection of 130 unique fragrances with 1 to 2 new launches each month to stay aligned with fashion trends and cater to ever-changing consumer preferences. Leveraging the expertise of partner perfumers, the company crafts refined fragrances in the perfume capital, Grasse, and manufactures them in their workshop in Bordeaux. Emphasizing versatility, their travel-friendly formats cater to contemporary women's lifestyles.

Capitalizing on a passion for fashion and trend anticipation, adopt’ also offers a diverse range of affordable and high-quality cosmetics and fashion accessories. The brand releases 16 collections annually to ensure a perpetually renewed style. Notably, the company recently secured a €26.20M Series B investment from Next Stage, Trocadero Capital Partners, and the AXA Group on May 25, 2022. This investment is poised to fuel further expansion and innovation in Consumer Goods, E-Commerce, and Fashion industries from its headquarters in France.