Adore Me logo — Women's lingerie and apparel brand

Adore Me

Women's lingerie and apparel brand

Founded 2011 United States New York, United States 349 employees Acquired Total: $496.30M E-Commerce, Fashion +2

General Information

Company Name Adore Me
Founded Year 2011
Location United States New York, United States
Founders / Decision Makers
Team member
Employees 349
Industries E-Commerce, Fashion, Women's Health +1
Funding Stage Acquired
Business Model E Commerce, D2C, Subscription Box
Revenue Model Subscription, Product Sales, One Time Purchase
Social

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About Adore Me

Adore Me, a pioneering force in the E-Commerce, Fashion, and Women's Health industries, is redefining how women purchase intimate apparel online. Founded in 2011, the company boasts a mission-driven approach aimed at tackling complex challenges such as online bra shopping, an area fraught with unique hurdles including design, logistics, and customer satisfaction.

Setting new standards, Adore Me emerged as the first major online lingerie player to feature inclusive sizing. The opening of its own logistics center, Adore Me Services, in 2017 marked a pivotal year as the company achieved profitability, reinforcing its operational efficiency.

Unique strategies like a try-at-home shopping experience underscore Adore Me's commitment to innovation. The company's affordable sustainability model aspires to democratize eco-friendly fashion, reflecting its belief that fashion can serve as a force for positive change.

In November 2022, Adore Me received a significant $400.00M acquisition investment from industry giant Victoria's Secret, spotlighting its promising potential and sustained market impact. Headquartered in the United States, Adore Me offers a compelling investment opportunity for those keen to support consumer-centric and sustainable fashion innovation.

Business keywords: online lingerie retail, inclusive sizing, sustainable fashion, women's apparel, try-at-home service, fashion innovation, new collection monthly, retail expansion, brand influencers, disruptive startup

Services & Products

Lingerie Sales
Swimwear Sales
Sleepwear Sales
Activewear Sales
VIP Membership Program
Sustainable Fashion
Customer Loyalty Program

Target Customers

Women Plus Size Individuals Eco-conscious Shoppers Gift Givers Fashion Enthusiasts Online Shoppers

Funding Rounds & Investors (9)

View All
Funding Stage Amount Investors Lead Investors Date
Acquisition $400.00M 1
Victoria's Secret
01 Nov 2022
Late VC $43.30M -
01 Mar 2022
Round Undisclosed 1
FJ Labs
01 Apr 2018
Secondary Market Undisclosed 2
Upfront Ventures, Blisce
01 Jan 2017
Late VC $42.00M 1
LSG Holdings
01 Jul 2016
Series B $8.50M 3
Upfront Ventures, Redhills Ventures +1
01 Jul 2013
Seed Undisclosed 1
SOSV
01 Nov 2012
Series A $2.50M 3
SOSV, Redhills Ventures +1
01 Apr 2012
Seed Undisclosed 1
TA Ventures
01 Jan 2012

Adore Me Alternatives & Competitors

View All Alternatives
Adore Me vs

For Home Wear & Lingerie

Pre-Seed
3 employees
Fashion, Women's Health
Adore Me vs

Depuis 1947, le Groupe Wolf Lingerie est un acteur incontournable du secteur de la lingerie féminine

Private Equity
159 employees
E-Commerce, Fashion
Adore Me vs
CurveCatch
CurveCatch Belgium

Revolutionizing the lingerie shopping experience.

Seed
9 employees
Consumer Goods, E-Commerce

FAQ About Adore Me

Women's lingerie and apparel brand
Adore Me was founded in 2011.
Adore Me is headquartered in New York, United States.
Adore Me operates in E-Commerce, Fashion, Women's Health and Apparel. Its work centres on online lingerie retail, inclusive sizing, sustainable fashion and women's apparel. Its customers include Women, Plus Size Individuals and Eco-conscious Shoppers.
Adore Me has a E Commerce, D2C and Subscription Box business model. Its revenue comes from Subscription, Product Sales and One Time Purchase.
Adore Me has approximately 349 employees.
Adore Me has completed 9 funding rounds, raising a total of $496.30M. The latest funding stage is Acquired.
Adore Me offers: Lingerie Sales, Swimwear Sales, Sleepwear Sales, Activewear Sales, VIP Membership Program, Sustainable Fashion, Customer Loyalty Program.
Top alternatives and competitors to Adore Me include Farawlaya.com, Wolf Lingerie, CurveCatch, Zigzag, ALMOST THERE. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Adore Me and Farawlaya.com are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Adore Me, https://bouncewatch.com/company/adore-me, updated 13 December 2025. When citing, please name BounceWatch and link this page.

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