Advertima Vision, founded in 2021 and headquartered in Switzerland, is a burgeoning player in the intersection of AI, Computer Vision, and Digital Media. The company stands out with its innovative approach to converting physical grocery stores into lucrative Retail Media channels.
Combining 3D Computer Vision and Machine Learning, Advertima Vision transforms in-store shoppers into anonymized, addressable audiences. This empowers Retail Media departments to deliver online-like performance marketing capabilities, augmenting brand experiences and shopper engagement.
Having secured a CHF 4.10M Seed Round on 01 December 2021, Advertima Vision has garnered financial backing that highlights its potential. With a clear vision and strategic fit within the existing Retail Media ecosystem, the startup is well-positioned to enhance the in-store retail experience while offering new revenue streams for grocery retailers.