New York, United States
Advertiser Perceptions is a leading provider of research-based strategic market intelligence for the advertising industry. Established in 2002 and headquartered in the United States, the company offers valuable insights through its curated, proprietary Ad PROS™ Network and deep relationships with major advertisers. This allows clients to gain an unbiased understanding of the market, their brand, and the competitive landscape.
The company's expertise enables clients to make informed decisions, improve their products and services, enhance brand positioning, and drive revenue growth. Its recent private equity round investment on 16 February 2023 involved Eureka Equity Partners, highlighting confidence from prominent investors in the company's potential to deliver innovative solutions and maintain its position as an industry leader.
Advertiser Perceptions' strategic marketing intelligence and consultative services cater to the evolving needs of the media, advertising, and ad tech sectors, attracting the largest and most innovative global businesses in these industries. With a focus on actionable guidance and data-driven insights, the company plays a crucial role in shaping the future of advertising and media technologies.
