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Advertising Advantage logo — We help brands drive fast and sustainable growth through dat...

Advertising Advantage

We help brands drive fast and sustainable growth through data-led TV Advertising.

Founded 2003 Australia Australia 68 employees Advertising, Analytics +2

General Information

Company Name Advertising Advantage
Founded Year 2003
Location Australia Australia +4
Employees 68
Industries Advertising, Analytics, Marketing +1
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About Advertising Advantage

Advertising Advantage is a full-service, specialist Performance TV agency that has been established in 2003 with headquarters in Australia. The company aims to help brands drive fast and sustainable growth through data-led TV advertising. Advertising Advantage offers a range of services including full in-house production facilities, media buying, and a unique pay-for-results TV model. With a team of 40+ full-time staff, the company provides market-leading value across all TV networks in AU, NZ, USA, and Canada. The company's unique selling proposition lies in its ability to deliver measurable impact through tailored, targeted media plans. Advertising Advantage also offers a performance billed campaign option where the media cost is tied directly to performance, making TV a 100% performance-based advertising channel. The company positions itself as an accountable, cost-effective, and results-focused agency that takes ownership of outcomes for its clients. One of the standout offerings of Advertising Advantage is its in-house Creative and Production, TV Studio, Data Analytics & Optimisation, which gives it an edge in delivering high-quality, low-cost, and fast-turnaround creative development. The company leverages its proprietary high-powered attribution and analytics platform, ADAD iQ, to track and optimize campaign performance, thus driving increasingly improved ROI for its clients. In conclusion, Advertising Advantage presents a compelling opportunity for venture capital investment due to its established presence, unique pay-for-results model, and comprehensive suite of services that cater to the evolving needs of brands in the digital age.

Taxonomy: TV advertising, Performance-based advertising, Media buying, Creative development, Integrated media, Direct response TV, Digital media, Lead generation, Brand advertising, TV production, Streaming media, ROI optimization

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FAQ About Advertising Advantage

We help brands drive fast and sustainable growth through data-led TV Advertising.
Advertising Advantage was founded in 2003.
Advertising Advantage is headquartered in Australia.
Advertising Advantage operates in the following industries: Advertising, Analytics, Marketing, Media.
Advertising Advantage has approximately 68 employees.
Top alternatives and competitors to Advertising Advantage include PrograMetrix, Know-How Digital, Xenia Consulting, Bloom Ads Global Media Group, Lewis Advertising, Inc.. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Advertising Advantage and PrograMetrix are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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