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Advice Group logo — From engagement to loyalty...and back!

Advice Group

From engagement to loyalty...and back!

Founded 2006 Italy Italy 80 employees Private Equity Automation, Big Data +2

General Information

Company Name Advice Group
Founded Year 2006
Location Italy Italy
Founders / Decision Makers
Team member
Employees 80
Industries Automation, Big Data, Marketing +1
Funding Stage Private Equity
Social

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About Advice Group

Advice Group is an Italian martech company that was founded in 2006 by Fulvio Furbatto. The company introduced Behavioural Loyalty to Italy and has been recognized for its innovative approach, receiving accolades from the International Loyalty Awards in London and Dubai. It was also listed in the FT1000 by the Financial Times as one of the fastest-growing companies in Europe. Additionally, Il Sole24Ore has acknowledged Advice Group as a leader in growth. In recent years, Advice Group has expanded its offerings through strategic acquisitions. In 2021 and 2022, the company acquired Leevia, a platform for digital contests, and E-leads, a martech company specializing in performance-based lead generation strategies. This has strengthened Advice Group's position in the martech industry, providing an end-to-end solution for managing all stages of customer relationships, from initial engagement to user loyalty. Advice Group's flagship platform, WEKIT, has garnered numerous awards in Europe. It leverages real-time behavioral data and offers cross-industry solutions through over 50 modular microservices, gamification modules, and edutainment for industries with low frequency. The company's most recent investment was a Private Equity Round in January 2019, with the participation of HAT Sicaf as the investor. With a focus on Automation, Big Data, Marketing, CRM, and Sales, Advice Group continues to innovate and drive value for its clients in the competitive martech landscape.

Business keywords: Behavioral Loyalty, Loyalty Programs, Engagement, Gamification, Database building, Trade Incentive, Martech, Customer Relationship Management, Start-up Acquisitions, Financial Partnerships

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Private Equity Round Undisclosed 1
HAT Sicaf
01 Jan 2019

Advice Group Alternatives & Competitors

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Advice Group vs
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FAQ About Advice Group

From engagement to loyalty...and back!
Advice Group was founded in 2006.
Advice Group is headquartered in Italy.
Advice Group operates in Automation, Big Data, Marketing and CRM and Sales. Its work centres on Behavioral Loyalty, Loyalty Programs, Engagement and Gamification.
Advice Group has approximately 80 employees.
Advice Group has completed 1 funding round. The latest funding stage is Private Equity.
Top alternatives and competitors to Advice Group include Sidea Group, Cheetah Digital by Marigold, PRM Marketing Services, VEMT, Apex Loyalty. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Advice Group and Sidea Group are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Advice Group, https://bouncewatch.com/company/advice-group, updated 4 January 2025. When citing, please name BounceWatch and link this page.

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