FNZ (formerly Advicefront) logo — Advicefront is an online advice platform for financial advis...

FNZ (formerly Advicefront)

Advicefront is an online advice platform for financial advisers that combines investing and behavioural finance, charging monthly fees.

Founded 2015 United Kingdom London, United Kingdom 10 employees Seed Total: $175.00K Financial Services, Fintech +1

General Information

Company Name FNZ (formerly Advicefront)
Founded Year 2015
Location United Kingdom London, United Kingdom
Founders / Decision Makers
Team member Team member
Employees 10
Industries Financial Services, Fintech, Wealth Management
Funding Stage Seed
Social

BounceWatch is an independent company data service, not affiliated with FNZ (formerly Advicefront). To contact FNZ (formerly Advicefront), visit advicefront.com.

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About FNZ (formerly Advicefront)

FNZ, formerly known as Advicefront, was founded in 2015 and operates in the United Kingdom. It caters to the Financial Services, Fintech, and Wealth Management industries. The company offers an innovative digital platform designed to streamline the advisory process for financial advisors. By integrating investing and behavioral finance, the platform provides a comprehensive framework while charging monthly fees, aiming to transform how financial advice is delivered online.

The last known investment activity took place during a Seed Round on 01 September 2016, with Octopus Labs as a key investor. Although the company has not raised public rounds since, its early backing by a notable investor underscores a foundational belief in its potential. Investors might be interested in exploring potential growth opportunities as the company further evolves within the dynamic and rapidly expanding financial technology sector.

Business keywords: Online Advice Platform, Financial Advisers, Algorithmic Investing, Behavioural Finance, Client Engagement, Advice Workflow Automation, Digital Solutions, Green Solutions, Financial Planning, FinTech, Advice Tech, Investment Advisory, Client Management

Services & Products

Digital Investor Onboarding
Identity Verification
Financial Planning
Asset Management Services
Execution, Clearing & Custody
Insurance Services
Sustainable Finance Solutions

Target Customers

End-Investors Financial Advisors Small Enterprises Trusts Financial Services Institutions Regional and International Private Banks

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round Undisclosed 1
Octopus Labs
01 Sep 2016
Seed Round €85.00K 2
Craigie Capital, Seedrs
24 May 2015
Angel Round €90.00K 1
Faber
10 May 2015

FNZ (formerly Advicefront) Alternatives & Competitors

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FNZ (formerly Advicefront) vs
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FNZ (formerly Advicefront) vs
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FNZ (formerly Advicefront) vs
Fondee
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FAQ About FNZ (formerly Advicefront)

Advicefront is an online advice platform for financial advisers that combines investing and behavioural finance, charging monthly fees.
FNZ (formerly Advicefront) was founded in 2015.
FNZ (formerly Advicefront) is headquartered in London, United Kingdom.
FNZ (formerly Advicefront) operates in Financial Services, Fintech and Wealth Management. Its work centres on Online Advice Platform, Financial Advisers, Algorithmic Investing and Behavioural Finance. Its customers include End-Investors, Financial Advisors and Small Enterprises.
FNZ (formerly Advicefront) has approximately 10 employees.
FNZ (formerly Advicefront) has completed 3 funding rounds, raising a total of $175.00K. The latest funding stage is Seed.
FNZ (formerly Advicefront) offers: Digital Investor Onboarding, Identity Verification, Financial Planning, Asset Management Services, Execution, Clearing & Custody, Insurance Services, Sustainable Finance Solutions.
Top alternatives and competitors to FNZ (formerly Advicefront) include kwiper, Ellevest, Fondee, Heron Wealth dba Wealthspire Advisors, Deutsche Fintech Solutions GmbH. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
FNZ (formerly Advicefront) and kwiper are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for FNZ (formerly Advicefront), https://bouncewatch.com/company/advicefront, updated 10 November 2025. When citing, please name BounceWatch and link this page.

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