air up®

air up®

first hydration system that flavors water through scent alone.

Founded 2019 Germany

Germany 303 employees Venture round Total: $58.00M Food and Beverage, Retail

air up® is a pioneering hydration system that utilizes scent to flavor water, revolutionizing the concept of hydration. With the majority of flavor perception being derived from scents, the company's refillable drinking system transports carefully-crafted flavors from pods through the mouth to olfactory receptors, a process known as “retronasal olfaction”. Since its launch in Europe in July 2019, air up® has expanded its operations to over 11 countries and has amassed a customer base in the millions. The company's recent €40.00M Venture Round investment on 28 September 2021 from investors including Five Seasons Ventures, PepsiCo, Ippen Media, Felix Reinshagen, and Oyster Bay Venture Capital reflects a strong confidence in its innovative approach. With a focus on the Food and Beverage and Retail industries, air up® is poised to continue its growth trajectory and redefine the way people think about hydration. Interested individuals can connect with the company's journey on social media platforms like Facebook and Instagram.

Funding Stage	Amount	Investors	Lead Investors	Date
Venture Round	€40.00M	5	Five Seasons Ventures, PepsiCo +3	28 Sep 2021
Series A	€18.00M	3	Five Seasons Ventures, PepsiCo +1	07 Oct 2020
Seed Round	Undisclosed	2	Ippen Media, Oyster Bay Venture Capital	12 Aug 2020
Seed Round	Undisclosed	-		26 Jun 2019
Seed Round	Undisclosed	-		20 Jul 2018

Funding Stage

Amount

Investors

Lead Investors

Date

Venture Round

€40.00M

Five Seasons Ventures, PepsiCo +3

28 Sep 2021

Series A

€18.00M

Five Seasons Ventures, PepsiCo +1

07 Oct 2020

Seed Round

Undisclosed

Ippen Media, Oyster Bay Venture Capital

12 Aug 2020

Seed Round

Undisclosed

26 Jun 2019

Seed Round

Undisclosed

20 Jul 2018

FAQ About air up®

first hydration system that flavors water through scent alone.

air up® was founded in 2019.

air up® is headquartered in Germany.

air up® operates in Food and Beverage and Retail. Its work centres on hydration, scent-infused water, innovation and drinking bottle.

air up® has approximately 303 employees.

air up® has completed 5 funding rounds, raising a total of $58.00M. The latest funding stage is Venture round.

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air up® and Cann are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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FAQ About air up®