Allure Security logo — End-to-End Managed Digital Brand Protection. 
We Detect, Dis...

Allure Security

End-to-End Managed Digital Brand Protection. We Detect, Disrupt, and Destroy Scams Before Your Customers Ever See Them.

Founded 2011 United States Watertown, United States 62 employees Series A Total: $37.97M AI, Big Data +3

General Information

Company Name Allure Security
Founded Year 2011
Location United States Watertown, United States
Employees 62
Industries AI, Big Data, Cloud Infrastructure +2
Funding Stage Series A
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Tiered Pricing, Service Fee
Social

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About Allure Security

Allure Security, founded in 2011 and headquartered in the United States, is a pioneer in the cybersecurity landscape, leveraging AI and big data to combat the growing threat of Account Takeover Fraud. Their unique approach focuses on identifying and neutralizing online impersonations that contribute significantly to identity, payment, and credential theft.

The core innovation lies in their ability to visually analyze millions of sites daily, detecting elusive scams that other solutions might miss. Additionally, their cutting-edge deception technology disrupts scammers by introducing realistic decoy data, effectively rendering attack sites ineffective. This proactive strategy not only safeguards brands but also aids in unmasking the fraudsters.

Strategically positioned in the AI and cloud infrastructure industries, Allure Security recently secured a $10.00M Series A investment, backed by renowned investors including Zetta Venture Partners, Glasswing Ventures, Gutbrain Ventures, PBJ Capital, Jens Montanana, and Curql, underscoring its potential for significant market impact and growth.

Business keywords: Cloud Security, Deception Security, Identity Theft, Account Takeover, Fraud Prevention, Phishing, Scam Detection, Website Takedown, Social Media Security, Digital Risk Protection

Services & Products

Threat Detection and Elimination
24/7 Security Operations
Managed Brand Protection
Digital Risk Monitoring

Target Customers

Security Teams Financial Services Retail Technology Enterprises

Funding Rounds & Investors (6)

View All
Funding Stage Amount Investors Lead Investors Date
Series A $10.00M 6
Zetta Venture Partners, Glasswing Ventures +4
03 Apr 2024
Funding Round $8.95M -
28 Mar 2024
Seed Round $6.80M 6
Zetta Venture Partners, Glasswing Ventures +4
10 Feb 2022
Seed Round Undisclosed 1
CTM insights
12 Oct 2021
Seed Round $5.30M 4
Zetta Venture Partners, Greycroft +2
25 Jan 2018
Venture Round $6.92M -
14 Aug 2017

Allure Security Alternatives & Competitors

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Allure Security vs

Outpacing what’s next in social engineering.

Series A
298 employees
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Allure Security vs
Darwinium
Darwinium United States

Continuous Customer Protection

Series A
41 employees
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Allure Security vs
Axur
Axur United States

We create safer digital experiences

Acquired
214 employees
AI, Advertising

FAQ About Allure Security

End-to-End Managed Digital Brand Protection. We Detect, Disrupt, and Destroy Scams Before Your Customers Ever See Them.
Allure Security was founded in 2011.
Allure Security is headquartered in Watertown, United States.
Allure Security operates in AI, Big Data, Cloud Infrastructure, Cyber Security and Mobile. Its work centres on Cloud Security, Deception Security, Identity Theft and Account Takeover. Its customers include Security Teams, Financial Services and Retail.
Allure Security has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Tiered Pricing and Service Fee.
Allure Security has approximately 62 employees.
Allure Security has completed 6 funding rounds, raising a total of $37.97M. The latest funding stage is Series A.
Allure Security offers: Threat Detection and Elimination, 24/7 Security Operations, Managed Brand Protection, Digital Risk Monitoring.
Top alternatives and competitors to Allure Security include Doppel, Darwinium, Axur, Agari, Netcraft. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Allure Security and Doppel are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Allure Security, https://bouncewatch.com/company/allure-security, updated 21 July 2026. When citing, please name BounceWatch and link this page.

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