Products

Signal Tracker Data Platform Data Enrichment API Intelligence desk

Solutions

Inward Investment & Aftercare Deal Origination Executive Search Corporate Development Signal-Based Outbound Competitive Intelligence Funding Signals Competitor Monitoring For Sales Teams For Founders For Agencies For Investors

Explore

Companies Live Signals Markets Trends

Resources

Signal Checker Blog Integrations FAQ Contact
Login Book a demo
American Equity logo — Guarantees, not guesswork for retirement.

American Equity

Guarantees, not guesswork for retirement.

Founded 1995 United States West Des Moines, United States 958 employees Post-IPO Equity Total: $253.00M Finance, Insurance

General Information

Company Name American Equity
Founded Year 1995
Location United States West Des Moines, United States
Founders / Decision Makers
Team member Team member
Employees 958
Industries Finance, Insurance
Funding Stage Post-IPO Equity
Social

BounceWatch is an independent company data service, not affiliated with American Equity. To contact American Equity, visit american-equity.com.

Is this your company?

Confirm with your work e-mail, get the Verified badge and keep this profile correct yourself. Search engines and AI assistants read it every day.

Get Verified

How does American Equity compare?

A PDF of American Equity and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.

See a sample report

This takes a few seconds: we look beyond our own index too.

Meeting American Equity soon?

A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample

About American Equity

American Equity Investment Life Insurance Company, founded in 1996, operates under the slogan "Living into Our Purpose as The Financial Dignity Company." The company's mission is to provide financial dignity by offering leading annuity products tailored to individual needs. American Equity's last investment of $253.00MPost-IPO Equity on 07 January 2022 came from Brookfield Reinsurance. Based in the United States, the company's headquarters in West Des Moines, IA is set to be joined by satellite offices in Charlotte, NC and New York, NY in 2022. With a focus on funding retirements, American Equity currently serves over half a million retirees nationwide. The company's commitment to its purpose, combined with strategic investments and an agile approach, positions it as a key player in the finance and insurance industries.

Business keywords: retirement planning, annuities, investment products, financial security, independent agents, community commitment, investment management, West Des Moines, Charlotte, New York, AE CARES, financial dignity

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Post IPO Equity $253.00M 1
Brookfield Reinsurance
Brookfield Reinsurance
07 Jan 2022
Post IPO Equity Undisclosed 1
Brookfield Asset Management
18 Oct 2020

American Equity Alternatives & Competitors

View All Alternatives
American Equity vs
Pacific Life
Pacific Life United States

For nearly 160 years, we’ve delivered products and services that help protect the financial future o...

4217 employees
Finance, Financial Services
American Equity vs
Smarter Retirement Solutions
Smarter Retirement Solutions United States

Smarter Retirement Solutions serves clients by creating predictable, reliable, and sustainable lifet...

8 employees
Finance, Financial Services
American Equity vs
STM Group
STM Group United Kingdom

Administration of client assets in relation to retirement, estate and succession planning and wealth...

128 employees
Finance, Financial Services
View all alternatives

FAQ About American Equity

Guarantees, not guesswork for retirement.
American Equity was founded in 1995.
American Equity is headquartered in West Des Moines, United States.
American Equity operates in Finance and Insurance. Its work centres on retirement planning, annuities, investment products and financial security.
American Equity has approximately 958 employees.
American Equity has completed 2 funding rounds, raising a total of $253.00M. The latest funding stage is Post-IPO Equity.
Top alternatives and competitors to American Equity include Pacific Life, Smarter Retirement Solutions, STM Group, ClearStep Financial, Athora Netherlands. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
American Equity and Pacific Life are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for American Equity, https://bouncewatch.com/company/american-equity, updated 7 April 2026. When citing, please name BounceWatch and link this page.

Analytics cookies (ours + Google). Cookie Policy

Book a demo 30 minutes