Animals Like Us is a New Zealand-based startup offering premium pet food, emphasizing natural nutrition to support the bond between animals and their owners. Founded in 2020 by Rob Achten, former creative director of Icebreaker clothing, and Jeremy Moon, founder and former CEO of Icebreaker, the company prioritizes using real, raw freeze-dried meat and organs in their products, alongside oven-baked meat and veg bites. Operating in the Food and Beverage and Retail sectors, Animals Like Us has established its presence in New Zealand, Australia, and the United States, with products available in supermarkets, pet stores, and online channels.
The company's slogan, "They like to eat well. Like Us.", reinforces its commitment to providing high-quality, natural food for pets, aligning with the belief that animals contribute to making people better. Despite being a relatively new entrant, Animals Like Us has the backing of experienced industry leaders, reflecting the potential for innovation and growth within the pet food market. As of now, information regarding the latest investment and the involved investors is not available, but the brand's unique value proposition and the team's reputable background position Animals Like Us as an intriguing player in the pet food industry, with the potential for future investment and expansion.
Animals Like Us presents a compelling proposition, blending the expertise of its founders with the increasing consumer demand for natural and nutritious pet food options. With a promising foundation and a focus on nurturing the bond between pets and owners through high-quality nutrition, the company represents an innovative player in the pet food market, offering potential opportunities for investors seeking exposure to the evolving pet care industry.