Italy
APG srl is a leading company in cycling clothing, with a rich history in creating high-performance cycling apparel for professional teams. In 2013, the company leveraged its three decades of experience, technology, and passion to launch its own brand, Alé Cycling. This move was driven by a desire to inject innovation and vibrant design into a market saturated with plain and uninspired cycling kit.
Located in Verona, Italy, the brand prides itself on its heritage and commitment to quality. The production unit, situated just 30km south of Verona city, boasts talented tailors who craft high-quality fabrics designed to excel in the most challenging cycling conditions.
Alé Cycling is deeply rooted in the essence of cycling, celebrating passion, community, and dedication to the sport. It is also a strong advocate for women’s cycling, further enhancing its appeal and relevance in the industry.
While the company's last investment details are not available, APG srl appears to hold a strong position in the E-Commerce, Fashion, Manufacturing, and Apparel industries.
Overall, APG srl's successful transition from manufacturing for pro teams to establishing its own brand demonstrates its deep understanding of the market and its ability to fill a gap with innovative, high-quality products.
