Applitools logo — The first cloud based automated visual testing solution that...

Applitools

The first cloud based automated visual testing solution that automatically validates all the visual aspects of Web, Mobile and Desktop apps

Founded 2013 25 employees Total: $291.75M Computing, Developer Tools +1

General Information

Company Name Applitools
Founded Year 2013
Founders / Decision Makers
Team member Team member
Employees 25
Industries Computing, Developer Tools, Enterprise Software
Business Model SaaS, B2B, Platform
Revenue Model Subscription, Usage Based, Freemium
Social

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A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample

Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Feature Release Oct 07, 2026

Applitools has launched a solution to provide resilient, enterprise-grade testing, addressing the unreliability of probabilistic AI in checking AI-generated code.

Event Participation Oct 05, 2026

Applitools is promoting its own session, encouraging viewers to reevaluate their test code patterns when migrating from Selenium to Playwright.

Homepage Update

Significant changes detected on company website (64% content change).

About Applitools

Applitools, founded in 2013, has emerged as a frontrunner in the realm of cloud-based automated visual testing. The company's offering is a revolutionary tool that automates the validation of all visual components of Web, Mobile, and Desktop apps, effectively replicating the manual testing process.

Their innovative technology stands out in the Computing, Developer Tools, and Enterprise Software industries. It is designed to ensure comprehensive accuracy of UI layout, content, and appearance across various platforms and devices, without constraints on browser, operating system, or programming language. This versatility is a significant draw for enterprises seeking efficiency and thoroughness in their software testing processes.

Significant confidence in Applitools was demonstrated by a substantial $250.00M Buyout investment on 01 March 2021, spearheaded by investor Thoma Bravo. This capital injection signals robust investor confidence in the company's growth trajectory and its potential to further disrupt the traditional software testing market.

Business keywords: Cloud-Based Solutions, Automated Visual Testing, UI Layout Validation, Cross-Platform Testing, AI-Powered Testing, Test Automation, Developer Tools, App Monitoring, Computer Vision, Software Testing, Visual Testing, Integration Expertise, QA Optimization, Mobile App Testing

Services & Products

Visual AI Testing
Automated Maintenance
Test Management
Parallel Test Execution
End-to-End Flow Validation

Target Customers

Developers QA Engineers Digital Leadership Designers Finance Industry Healthcare Industry Retail & eCommerce Technology Companies

Funding Rounds & Investors (6)

View All
Funding Stage Amount Investors Lead Investors Date
Buyout $250.00M 1
Thoma Bravo
01 Mar 2021
Series C $31.00M 5
iAngels, Magma Venture Partners +3
01 Apr 2018
Early VC $8.00M 5
Bessemer Venture Partners, iAngels +3
01 Jul 2017
Series B Undisclosed 1
Magma Venture Partners
01 Apr 2016
Early VC $250.00K 1
iAngels
01 Oct 2015
Early VC $2.50M 1
Magma Venture Partners
01 Jul 2014

Applitools Alternatives & Competitors

View All Alternatives
Applitools vs
Kobiton
Kobiton United States

Make it better everywhere™

52 employees
Developer Tools, Enterprise Software
Applitools vs
Postman
Postman United States

Postman is the world's leading API platform trusted by 40 million users.

Series D
3591 employees
API, Developer Tools
Applitools vs
Perforce BlazeMeter
Perforce BlazeMeter United States

We help DevOps run open source based perf testing on any website, app or API at massive scale to val...

Acquired
15 employees
Analytics, DevOps

FAQ About Applitools

The first cloud based automated visual testing solution that automatically validates all the visual aspects of Web, Mobile and Desktop apps
Applitools was founded in 2013.
Applitools operates in Computing, Developer Tools and Enterprise Software. Its work centres on Cloud-Based Solutions, Automated Visual Testing, UI Layout Validation and Cross-Platform Testing. Its customers include Developers, QA Engineers and Digital Leadership.
Applitools has a SaaS, B2B and Platform business model. Its revenue comes from Subscription, Usage Based and Freemium.
Applitools has approximately 25 employees.
Applitools has completed 6 funding rounds, raising a total of $291.75M.
Applitools offers: Visual AI Testing, Automated Maintenance, Test Management, Parallel Test Execution, End-to-End Flow Validation.
Top alternatives and competitors to Applitools include Kobiton, Postman, Perforce BlazeMeter, API Fortress, Opsee. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Applitools and Kobiton are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Applitools, https://bouncewatch.com/company/applitools, updated 29 March 2026. When citing, please name BounceWatch and link this page.

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