Appsperse, founded in 2011, is a cutting-edge solution in the Advertising and Mobile industries. Their platform empowers mobile application publishers to track their marketing ROI with accuracy and insight, ensuring optimized marketing investments. The service allows publishers to gauge revenue effectiveness across diverse marketing channels.
The founders, Hugo Troche, Matt Farnell, and Alex Kim, leverage their extensive collective background in app development—having created over 20 mobile applications—to address the prevalent challenge of measuring marketing effectiveness. This deep-rooted understanding positions Appsperse as not only a service provider but a partner in strategic growth.
Their recent financial milestone was a Venture Round investment from Founder Friendly Labs on 01 October 2012. This infusion of capital underscores investor confidence and positions Appsperse for future growth in a dynamic market landscape.
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