Artzstudio is a startup dedicated to creating digital editorial experiences that resonate with African millennials. With a focus on tailoring content to this demographic, the company has earned a reputation comparable to that of Buzzfeed for its millennial-centric content. It primarily generates revenue through digital marketing, with approximately 80 percent of ad sales currently originating from banner ads. However, as advertisers are experiencing diminishing returns from these ads, there is a growing need for options better suited to mobile devices. Notably, about 90 percent of the audience accesses content via mobile devices, predominantly Android smartphones.
One of Artzstudio's key strengths lies in its ability to assist international companies in reaching young African consumers across diverse markets. With approximately 60 percent of its user base aged between 18 to 24 years, the company has collaborated with major brands such as Coca Cola, Huawei, KFC, Philips, Pringles, and several leading African telecom companies, including MTN, on marketing campaigns and sponsored content. The most recent investment in Artzstudio was a $1.10M Seed Round investment on 26 June 2017. The investors involved in this round include Comcast Ventures, Kima Ventures, Soma Capital, Social Capital, CV Catalyst Fund, Josh Buckley, MacroVentures, Frances Xavier Helgesen, M & Y Growth Partners, and Will Sternlicht.
