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Aryel logo — Design, deliver, and measure high-impact display ads, all in...

Aryel

Design, deliver, and measure high-impact display ads, all in one platform.

Founded 2020 Italy Italy 53 employees Seed Total: $3.70M Advertising, SaaS +2

General Information

Company Name Aryel
Founded Year 2020
Location Italy Italy
Employees 53
Industries Advertising, SaaS, VR/AR +1
Funding Stage Seed
Social

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About Aryel

Aryel is a fast-growing AdTech scale-up founded in 2020 and based in Italy. The company's slogan "Create, scale, and distribute immersive in-banner and camera-enabled ads through any DSPs or IO" reflects its mission to combat mundane advertising with immersive technologies. Aryel's unique platform allows agencies and brands to create, distribute, and optimize ad campaigns. The platform offers self-service and managed service options, delivering high-performing ads designed for the next generation of users, leveraging 3D, augmented reality, and virtual reality. Aryel's product offerings include In-Banner AR Creatives, AI Insights, Sonar™, and Aryel+, all geared towards redefining the future of advertising by making it more immersive, targeted, and outcome-driven. Notably, Aryel's In-Banner AR Creatives are the only in-banner, camera-enabled AR ads on the market that can be distributed programmatically. These formats collect data at a creative level, providing detailed insights that enable maximum optimization and enhance overall creative effectiveness. The company recently secured a €3.00M Seed Round investment on 31 January 2023 from PranaVentures, KF Ventures, and Selected Investments. With its focus on leveraging immersive technologies to revolutionize advertising, Aryel presents an intriguing opportunity for investors looking to tap into the evolving landscape of AdTech, SaaS, VR/AR, and marketing.

Business keywords: AdTech, Immersive Advertising, Augmented Reality, Virtual Reality, 3D Ads, Programmatic Advertising, SaaS Platform, AI Insights, Creative Optimization, Emotion Data Analysis, AR Campaigns, Media Solutions, Immersive Technology, Ad Creatives, AR Distribution

Services & Products

AR Advertising Platform

Target Customers

Advertisers Creative & Media Agencies Publishers

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round €3.00M 3
PranaVentures KF Ventures
PranaVentures, KF Ventures +1
31 Jan 2023
Convertible Note €700.00K 1
PranaVentures
PranaVentures
12 Apr 2022

Latest News

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Onetag acquires Aryel to build a new programmatic ad exchange — Tech
Onetag acquires Aryel to build a new programmatic ad exchange
Tech Mar 02, 2026

Aryel Alternatives & Competitors

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FAQ About Aryel

Design, deliver, and measure high-impact display ads, all in one platform.
Aryel was founded in 2020.
Aryel is headquartered in Italy.
Aryel operates in Advertising, SaaS, VR/AR and Marketing. Its work centres on AdTech, Immersive Advertising, Augmented Reality and Virtual Reality. Its customers include Advertisers, Creative & Media Agencies and Publishers.
Aryel has approximately 53 employees.
Aryel has completed 2 funding rounds, raising a total of $3.70M. The latest funding stage is Seed.
Aryel offers: AR Advertising Platform.
Top alternatives and competitors to Aryel include Airtory, ResponsiveAds, Poplar Studio – Powering virtual commerce, MediaMath, InGage Technologies Pvt Ltd. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Aryel and Airtory are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Aryel, https://bouncewatch.com/company/aryel, updated 15 February 2026. When citing, please name BounceWatch and link this page.

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