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Asana logo — The OS for human-agent teams.

Asana

The OS for human-agent teams.

Founded 2008 United States San Francisco, United States 4413 employees IPO Total: $414.54M Analytics, Enterprise Software +1

General Information

Company Name Asana
Founded Year 2008
Location United States San Francisco, United States
Founders / Decision Makers
Team member
Employees 4413
Industries Analytics, Enterprise Software, SaaS
Funding Stage IPO
Business Model SaaS, B2B, Platform
Revenue Model Subscription, Freemium, Tiered Pricing
Offices as of Aug 2026
US California San Francisco 94107, US California San Francisco 94107 US NY New York 10007, US NY New York 10007 CA British Columbia Vancouver V6B 1M8, CA British Columbia Vancouver V6B 1M8 AU New South Wales Sydney 2000, AU New South Wales Sydney 2000 IE County Dublin Dublin 2 2, IE County Dublin Dublin 2 2 GB United Kingdom London EC3V 3LL, GB United Kingdom London EC3V 3LL DE Germany Munich 81671, DE Germany Munich 81671 JP Chiyoda-ku, Tokyo 100-0005 SG Singapore 048547, SG Singapore 048547 US Illinois Chicago 60607, US Illinois Chicago 60607 FR France Paris 75008, FR France Paris 75008 PL Poland Warszawa 01-211, PL Poland Warszawa 01-211
Social

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How does Asana compare?

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Meeting Asana soon?

A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample

Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Pricing Changed Oct 23, 2026

Asana changed the terms for its AI features by removing specific credit tiers (75K and 200K credits per billing account per month) and added a new pricing option for AI at $5.99 per user, per month…

New Partnership Oct 07, 2026

Asana announced being a launch partner for Claude Haiku 5.5, a new, more cost-effective model from ClaudeAI.

Get alerts when Asana shows new signals

AI Insight

Bounce Watch AI
2 months ago

Asana is undergoing a significant strategic transformation, aggressively pivoting towards AI-native, agentic work management, underscored by substantial AI-driven engineering cost reductions and successful customer deployments of AI Teammates. This strategic shift, bolstered by the acquisition of Stack AI, positions Asana at the forefront of the evolving productivity landscape, where AI agents are redefining traditional workflows. These developments indicate a strong drive towards operational efficiency and leadership in the human-agent collaboration space.

Signal Types
AI Integration Operational Efficiency Strategic Acquisition Product Development
Strategic Labels
AI Transformation Agentic Platform Operational Efficiency
Next Move: Innovation
·
Impact: 9/10
·
Ideal For: Public Market Investors — Enterprise AI

About Asana

Asana, founded in 2008, is at the forefront of integrating human and AI collaboration through its work management platform. Positioned as "The OS for human-agent teams," the company operates in the Analytics, Enterprise Software, and SaaS industries.

The platform utilizes the proprietary Work Graph® to deliver a seamless integration of people, processes, and AI, allowing organizations to plan, track, and execute work efficiently. Asana automates routine tasks with AI, letting humans focus on strategic decision-making and business growth. Significant clients include Accenture, Amazon, Anthropic, Morningstar, and Suzuki. It serves over 170,000 organizations globally.

The company is headquartered in the United States and recently secured a $140.00K Post IPO Equity investment on May 1, 2023, from Kestra Financial, indicating continued investor confidence in its potential and market value.

Business keywords: work management, AI collaboration, productivity software, team organization, task management, business process optimization, digital collaboration, workflow automation, strategic planning, human-agent interaction, enterprise software, process tracking

Services & Products

Agentic Work Management
Asana Service Management
Asana Client Management
Command by Asana
StackAI by Asana
AI Studio
Asana Dash

Target Customers

Enterprise Small Business Nonprofit Agencies Government Healthcare Retail Financial Services Education Manufacturing

Pricing

as listed on Oct 23, 2026

Free plan · $10.99–30.49/month per user

  • For one or two people managing personal projects: free
  • For small teams and professionals: $10.99/month per user
  • For growing teams: $30.49/month per user
Asana's pricing page

Funding Rounds & Investors (12)

View All
Funding Stage Amount Investors Lead Investors Date
Post-IPO Equity $140.00K 1
Kestra Financial
01 May 2023
IPO Undisclosed -
01 Sep 2020
Convertible Note $200.00M -
01 Jun 2020
Secondary Market Undisclosed -
01 Feb 2020
Series E $50.00M 7
Founders Fund 8VC Benchmark
Founders Fund, 8VC +5
01 Nov 2018
Series D $75.00M 5
Founders Fund 8VC Generation Investment Management
Founders Fund, 8VC +3
01 Jan 2018
Series C $50.00M 16
Founders Fund 8VC VTF Capital
Founders Fund, 8VC +14
01 Mar 2016
Series B $28.00M 3
Founders Fund Benchmark Andreessen Horowitz/ a16z
Founders Fund, Benchmark +1
01 Jul 2012
Series A $9.00M 2
Benchmark Andreessen Horowitz/ a16z
Benchmark, Andreessen Horowitz/ a16z
01 Nov 2009
Seed $1.20M 14
Kapor Capital Sean Parker Thiel Capital
Kapor Capital, Sean Parker +12
01 Apr 2009

View All 12 Funding Rounds

Latest News

View All
Notion is shutting down its email client because AI agents already do the job — Thenextweb
Notion is shutting down its email client because AI agents already do the job
Thenextweb Jun 25, 2026
Software stocks wrap up best month since 2001 as talk of 'SaaSpocalypse' subsides — Cnbc
Software stocks wrap up best month since 2001 as talk of 'SaaSpocalypse' subsides
Cnbc May 29, 2026
Software sell-off sparked by AI sets stage for potential big year of M&A, investors say — Cnbc
Software sell-off sparked by AI sets stage for potential big year of M&A, investors say
Cnbc Jan 22, 2026
Sam Altman’s Reddit stake now worth over $1 billion after post-earnings pop — Cnbc
Sam Altman’s Reddit stake now worth over $1 billion after post-earnings pop
Cnbc Nov 23, 2025
Amazon-backed Anthropic debuts AI agents that can do complex tasks, racing against OpenAI, Microsoft... — Cnbc
Amazon-backed Anthropic debuts AI agents that can do complex tasks, racing against OpenAI, Microsoft and Google
Cnbc Nov 23, 2025
Amazon-backed Anthropic launches iPhone app and business tier to compete with OpenAI's ChatGPT — Cnbc
Amazon-backed Anthropic launches iPhone app and business tier to compete with OpenAI's ChatGPT
Cnbc Nov 23, 2025

Asana Alternatives & Competitors

Asana vs
ProofHub
ProofHub United States

ProofHub is a project management software and every team's best friend to get work done faster.

45 employees
Analytics, Information Technology
Asana vs
Taskade
Taskade United States

One prompt. One app. 🧬 Build live dashboards that think, learn, and grow with you. Powered by your...

Seed
16 employees
Analytics, IoT
Asana vs
ClickUp
ClickUp United States

Save time with the all-in-one productivity platform that brings teams, tasks, and tools together in...

Series C
1063 employees
Analytics, Productivity
Also compare with: Asana vs Workiom Workiom

FAQ About Asana

The OS for human-agent teams.
Asana was founded in 2008.
Asana is headquartered in San Francisco, United States. As of Aug 2026, it also has offices in US California San Francisco 94107, US California San Francisco 94107, US NY New York 10007, US NY New York 10007, CA British Columbia Vancouver V6B 1M8, CA British Columbia Vancouver V6B 1M8, AU New South Wales Sydney 2000, AU New South Wales Sydney 2000 and IE County Dublin Dublin 2 2, IE County Dublin Dublin 2 2.
Asana operates in Analytics, Enterprise Software and SaaS. Its work centres on work management, AI collaboration, productivity software and team organization. Its customers include Enterprise, Small Business and Nonprofit.
Asana has a SaaS, B2B and Platform business model. Its revenue comes from Subscription, Freemium and Tiered Pricing.
As listed on Asana's pricing page on Oct 23, 2026: Free plan · $10.99–30.49/month per user (For one or two people managing personal projects: free; For small teams and professionals: $10.99/month per user; For growing teams: $30.49/month per user).
Asana has approximately 4413 employees.
Asana has completed 12 funding rounds, raising a total of $414.54M. The latest funding stage is IPO.
Asana offers: Agentic Work Management, Asana Service Management, Asana Client Management, Command by Asana, StackAI by Asana, AI Studio, Asana Dash.
Top alternatives and competitors to Asana include ProofHub, Taskade, ClickUp, Toss Lab, Inc., Workiom. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Asana and ProofHub are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Asana, https://bouncewatch.com/company/asana, updated 25 August 2026. When citing, please name BounceWatch and link this page.

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