Athena Home Loans, founded in 2017, is positioning itself as a disruptor in the Financial Services and Fintech sectors, utilizing a unique tech platform to offer more consumer-friendly home loan solutions in Australia. The company’s ethos is captured by its slogan: "The Game-Changing Goddess of Good Stuff," representing its commitment to helping Australians pay off their home loans faster and more effectively.
The company is focused on reducing the friction and fees commonly associated with traditional lending, differentiating itself with a service that boasts increased speed and cost savings. The bold approach aims to free customers from what it metaphorically describes as mortgage "handcuffs."
Athena's potential to redefine home lending has caught the eye of prominent investors. The company secured a Series D investment of $90.00M on 11 May 2021, with backing from investors like Airtree Ventures, Apex Capital Partners, Salesforce Ventures, Square Peg Capital, Hostplus, AustralianSuper, Sunsuper, and Macquarie Bank.