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AG1 logo — Empowering people to take ownership of their health.

AG1

Empowering people to take ownership of their health.

Founded 2010 United States United States 496 employees Venture round Total: $115.00M Health Care, Health and Wellness +2

General Information

Company Name AG1
Founded Year 2010
Location United States United States
Employees 496
Industries Health Care, Health and Wellness, Nutrition +1
Funding Stage Venture round
Business Model D2C, Subscription Box, E Commerce
Revenue Model Subscription, Product Sales, Membership
Social

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About AG1

AG1, founded in 2010, has carved a niche in the Health Care and Nutrition industries with its mission to empower individuals to take charge of their health. By leveraging the latest research, AG1 delivers a potent yet straightforward nutritional solution designed to seamlessly fit into daily routines.

With a commitment to Foundational Nutrition, the company combines top-tier ingredients with scientific innovation. This approach epitomizes their tagline: "Empowering people to take ownership of their health." AG1 also prides itself on fostering a company culture defined by seven key values, including Customer Obsessed and High Performance.

Headquartered in the United States, AG1 last secured a significant $115.00M venture round in January 2022, with investments from notable entities such as SC Holdings, Bolt Ventures, and esteemed individuals like Anthony Pompliano and Peter Attia. This financial backing underscores investor confidence in their innovative approach to health and wellness.

Business keywords: Foundational Nutrition, Scientific Research, Health Empowerment, Nutritional Supplements, High-Quality Ingredients, Health and Wellness, Gut Health, Micronutrients, Microbiome, Customer Obsessed, Remote Work Culture, Continuous Improvement, Radical Ownership, Performance Excellence

Services & Products

Daily Health Drink AG1
Sleep Support AGZ
Nutritional Supplements
Health Membership Program

Target Customers

Health-conscious individuals Athletes People with busy lifestyles Individuals seeking digestive health support People looking for all-in-one nutritional solutions

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round $115.00M 10
SC Holdings Bolt Ventures
SC Holdings, Bolt Ventures +8
25 Jan 2022
Angel Round Undisclosed -
21 Jul 2021

AG1 Alternatives & Competitors

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AG1 vs
AdvoCare
AdvoCare United States

Supporting healthy lifestyles for over 30 years. ✨ Look Better 💙 Feel Better ⚡️ Perform Better

7800 employees
Health Care, Sports
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AG1 vs
Wellversed
Wellversed India

Redefining Nutrition To Maximise Human Potential

Series A
162 employees
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Compare AG1 vs Wellversed
AG1 vs
Momentous
Momentous United States

Supplements and nutrition designed for everyday performance.

Private Equity
65 employees
Consumer Goods, E-Commerce
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FAQ About AG1

Empowering people to take ownership of their health.
AG1 was founded in 2010.
AG1 is headquartered in United States.
AG1 operates in Health Care, Health and Wellness, Nutrition and Sports. Its work centres on Foundational Nutrition, Scientific Research, Health Empowerment and Nutritional Supplements. Its customers include Health-conscious individuals, Athletes and People with busy lifestyles.
AG1 has a D2C, Subscription Box and E Commerce business model. Its revenue comes from Subscription, Product Sales and Membership.
AG1 has approximately 496 employees.
AG1 has completed 2 funding rounds, raising a total of $115.00M. The latest funding stage is Venture round.
AG1 offers: Daily Health Drink AG1, Sleep Support AGZ, Nutritional Supplements, Health Membership Program.
Top alternatives and competitors to AG1 include AdvoCare, Wellversed, Momentous, nu3, Superior Labs Supplements. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
AG1 and AdvoCare are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for AG1, https://bouncewatch.com/company/athletic-greens, updated 20 May 2026. When citing, please name BounceWatch and link this page.

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