Auror

Auror, founded in 2012, is a prominent player in the AI, Analytics, Enterprise Software, and Privacy and Security sectors. Headquartered in New Zealand, the company positions itself uniquely in the retail landscape by prioritizing crime prevention and loss reduction to enhance store safety. With its platform, Auror converts frontline intel into actionable intelligence, empowering teams to effectively mitigate criminal activities.

The company captured the attention of investors with a significant Late VC investment of NZD30.00M on 08 December 2021. Key investors such as Folklore Ventures, Shasta Ventures, Movac, and GD1 see potential in Auror's capability to address critical security challenges in retail through innovative software solutions. As the retail industry increasingly prioritizes security, Auror's focus on transforming in-store safety stands to attract ongoing interest and investment from stakeholders seeking impactful ventures.