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Auror logo — Auror is the platform for retailers focused on preventing cr...

Auror

Auror is the platform for retailers focused on preventing crime, reducing loss, and making stores safer.

Founded 2012 New Zealand New Zealand 289 employees Total: $30.00M AI, Analytics +2

General Information

Company Name Auror
Founded Year 2012
Location New Zealand New Zealand
Employees 289
Industries AI, Analytics, Enterprise Software +1
Business Model SaaS, B2B, Platform
Revenue Model Subscription, Usage Based, Service Fee
Social

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About Auror

Auror, founded in 2012, is a prominent player in the AI, Analytics, Enterprise Software, and Privacy and Security sectors. Headquartered in New Zealand, the company positions itself uniquely in the retail landscape by prioritizing crime prevention and loss reduction to enhance store safety. With its platform, Auror converts frontline intel into actionable intelligence, empowering teams to effectively mitigate criminal activities.

The company captured the attention of investors with a significant Late VC investment of NZD30.00M on 08 December 2021. Key investors such as Folklore Ventures, Shasta Ventures, Movac, and GD1 see potential in Auror's capability to address critical security challenges in retail through innovative software solutions. As the retail industry increasingly prioritizes security, Auror's focus on transforming in-store safety stands to attract ongoing interest and investment from stakeholders seeking impactful ventures.

Business keywords: Retail Crime Intelligence, Crime Prevention, Loss Prevention, Asset Protection, Intelligence Transformation, Actionable Intel Reporting, Repeat Offender Tracking, Real-Time Intelligence Distribution, Retail Security, Enterprise Retail Support, Crime Reduction, Retail Safety

Services & Products

Crime Prevention Technology
Intelligent Incident Reporting
Data-Driven Insights
AI-Powered Investigations
Integration Solutions

Target Customers

Retail Brands Law Enforcement Agencies Asset Protection Leaders Loss Prevention Managers Retail Executives

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Late VC NZD30.00M 4
Folklore Ventures Shasta Ventures Movac
Folklore Ventures, Shasta Ventures +2
08 Dec 2021
Series A Undisclosed 2
Reinventure Folklore Ventures
Reinventure, Folklore Ventures
30 Jan 2018
Seed Round Undisclosed 1
Reinventure
Reinventure
14 Sep 2015
Angel Round Undisclosed 1
Sparkbox Ventures
Sparkbox Ventures
30 Jun 2014

Auror Alternatives & Competitors

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Auror vs
Solink
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Solink helps you find and solve problems that affect your business'​ daily operations and security.

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Auror vs
Biometrica Systems, Inc.
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The Country's First 24/7 Continuous Criminal Background Check.

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Auror vs
Zscaler
Zscaler United States

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FAQ About Auror

Auror is the platform for retailers focused on preventing crime, reducing loss, and making stores safer.
Auror was founded in 2012.
Auror is headquartered in New Zealand.
Auror operates in AI, Analytics, Enterprise Software and Privacy and Security. Its work centres on Retail Crime Intelligence, Crime Prevention, Loss Prevention and Asset Protection. Its customers include Retail Brands, Law Enforcement Agencies and Asset Protection Leaders.
Auror has a SaaS, B2B and Platform business model. Its revenue comes from Subscription, Usage Based and Service Fee.
Auror has approximately 289 employees.
Auror has completed 4 funding rounds, raising a total of $30.00M.
Auror offers: Crime Prevention Technology, Intelligent Incident Reporting, Data-Driven Insights, AI-Powered Investigations, Integration Solutions.
Top alternatives and competitors to Auror include Solink, Biometrica Systems, Inc., Zscaler, Tango Eye , MineCrime. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Auror and Solink are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Auror, https://bouncewatch.com/company/auror, updated 15 March 2026. When citing, please name BounceWatch and link this page.

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