Avocet Ltd logo — The Innovation DSP.

Avocet Ltd

The Innovation DSP.

Founded 2014 United Kingdom London, United Kingdom 4 employees Total: $2.96M Advertising, Internet +1

General Information

Company Name Avocet Ltd
Founded Year 2014
Location United Kingdom London, United Kingdom
Employees 4
Industries Advertising, Internet, Marketing
Social

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About Avocet Ltd

Avocet Ltd, known as "The Innovation DSP," was founded in 2014 as a response to the rapidly expanding digital advertising ecosystem lacking the technology to keep pace. The company stands out as the first DSP to incorporate in-built viewability scoring, market-leading fraud protection, and viewability-based attribution, with the core belief that only ads seen by consumers have the potential to impact behavior. Avocet's Prediction Engine, which comprehensively maps every site and user, aims to deliver unparalleled and continuously improving performance. Their unique offering, Incrementality, is touted as the sole metric that matters, exclusively available on Avocet's platform. The company, headquartered in the United Kingdom, secured its last funding round in August 2017, raising a substantial $865.00K. With a focus on the advertising industry, Avocet is positioned to lead programmatic advertising into the future with its advanced capabilities. For those interested in learning more about the company, they can visit avocet.io or stay updated on Twitter @AvocetHQ.

Business keywords: digital advertising, programmatic advertising, DSP, viewability scoring, fraud protection, viewability-based attribution, Prediction Engine, incrementality, behavioral change, revenue generation, data modeling, internet mapping, advertising efficacy, technology, startup

Funding Rounds & Investors (5)

View All
Funding Stage Amount Investors Lead Investors Date
Funding Round $865.00K -
01 Aug 2017
Funding Round $275.00K -
01 Mar 2016
Funding Round $340.00K -
01 Aug 2015
Funding Round $745.00K -
01 Mar 2015
Seed Round $730.00K -
01 Aug 2014

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FAQ About Avocet Ltd

The Innovation DSP.
Avocet Ltd was founded in 2014.
Avocet Ltd is headquartered in London, United Kingdom.
Avocet Ltd operates in Advertising, Internet and Marketing. Its work centres on digital advertising, programmatic advertising, DSP and viewability scoring.
Avocet Ltd has approximately 4 employees.
Avocet Ltd has completed 5 funding rounds, raising a total of $2.96M.
Top alternatives and competitors to Avocet Ltd include Take1 Company, hurra.com™, Adloop Media Inc., Ad Ambience, Cybertron Ads. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Avocet Ltd and Take1 Company are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Avocet Ltd, https://bouncewatch.com/company/avocet-ltd, updated 27 October 2024. When citing, please name BounceWatch and link this page.

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