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Bankrate logo — Guiding you through life’s financial journey.

Bankrate

Guiding you through life’s financial journey.

Founded 1993 United States Charlotte, United States 254 employees Finance, Financial Services +3

General Information

Company Name Bankrate
Founded Year 1993
Location United States Charlotte, United States
Founders / Decision Makers
Team member
Employees 254
Industries Finance, Financial Services, Insurance +2
Social

BounceWatch is an independent company data service, not affiliated with Bankrate. To contact Bankrate, visit bankrate.com.

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

New Partnership Oct 14, 2026

Bankrate announced an expansion of its partnership with TransUnion to help users access financial products.

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AI Insight

Bounce Watch AI
1 day ago

Bankrate is strategically enhancing its role as an AI-powered fintech platform by expanding its partnership with TransUnion. This collaboration, aimed at improving user access to financial products, signals a clear focus on leveraging external data and services to enrich its core aggregation and distribution capabilities. The move positions Bankrate to offer more comprehensive and personalized financial solutions, solidifying its market leadership in connecting consumers with optimal financial products.

Signal Types
Partnership Strategic Shift Product Enhancement
Strategic Labels
Strategic Partnership Fintech Expansion Data Integration
Next Move: Product Launch
·
Impact: 8/10
·
Ideal For: Fintech VCs — Growth Stage

About Bankrate

Bankrate is a leading publisher, aggregator, and distributor renowned for providing fully researched, comprehensive, and independent personal finance content across various categories. Established in 1993, the company's network encompasses several prominent personal finance websites such as CreditCards.com, Interest.com, and Bankaholic.com, among others, offering a wide array of financial products including mortgages, deposits, insurance, credit cards, personal loans, and more. Bankrate aggregates rate information from over 4,800 institutions on more than 300 financial products, generating over 172,000 distinct rate tables weekly, and capturing a substantial amount of data. Moreover, the company collaborates with over 100 co-branded websites and licenses editorial content to over 100 newspapers daily, enhancing its extensive reach. With its robust and trusted presence, Bankrate has cemented partnerships with online giants such as Yahoo!, AOL, CNBC, and Bloomberg for web services. Positioned within the Financial Services, Insurance, and Banking industries, Bankrate's comprehensive approach and wide-reaching partnerships make it a prominent player in the personal finance content space, showcasing significant potential for investors seeking exposure in this sector.

Business keywords: personal finance, publisher, aggregator, distributor, financial products, content, independent, objective, web services, co-branded websites, rates information, proprietary content, objective editorial content, online partners, financial market coverage

No funding data available for Bankrate yet.

Bankrate Alternatives & Competitors

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Bankrate vs
GOBankingRates
GOBankingRates United States

Helping you live richer. GOBankingRates.com is a leading destination for personal finance news and i...

195 employees
Financial Services, Banking
Bankrate vs
Ratehub.ca
Ratehub.ca Canada

Canada’s one-stop shop for comparing and saving on mortgages, insurance, credit cards, investments,...

Series A
181 employees
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Bankrate vs
Sortter Oy
Sortter Oy Finland

Sortter - Finland's most trusted loan comparison service

20 employees
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FAQ About Bankrate

Guiding you through life’s financial journey.
Bankrate was founded in 1993.
Bankrate is headquartered in Charlotte, United States.
Bankrate operates in Finance, Financial Services, Insurance, Payments and Banking. Its work centres on personal finance, publisher, aggregator and distributor.
Bankrate has approximately 254 employees.
Top alternatives and competitors to Bankrate include GOBankingRates, Ratehub.ca, Sortter Oy, cash.ch, Global Banking & Finance Review. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Bankrate and GOBankingRates are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Bankrate, https://bouncewatch.com/company/bankrate, updated 31 October 2026. When citing, please name BounceWatch and link this page.

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