Basemark logo — Augment Your Journey

Basemark

Augment Your Journey

Founded 2015 Finland Finland 93 employees Total: $29.40M Computer Vision, Hardware +3

General Information

Company Name Basemark
Founded Year 2015
Location Finland Finland
Employees 93
Industries Computer Vision, Hardware, Transportation +2
Business Model B2B, SaaS, Platform
Revenue Model Licensing, Service Fee, Subscription

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About Basemark

Basemark, founded in 2015, is revolutionizing the realm of Augmented Reality (AR) with its compelling slogan, "Augment Your Journey". Headquartered in Finland, it focuses on bringing AR into real-world environments where performance and reliability are critically important.

The company specializes in developing software and tools for advanced AR and Human-Machine Interface (HMI) applications. The applications are designed to enable digital content to interact seamlessly with the physical world, with a strong emphasis on use cases in industries like Automotive, Defense, and more complex environments.

In terms of investment, Basemark received an Early VC investment on 01 May 2025 from the EIC Fund. This indicates a strong belief from investors in Basemark's unique capabilities to carve a niche in the multi-faceted industries of Computer Vision and VR/AR, making it a promising candidate for future scaling and investment consideration.

Business keywords: AugmentedReality, Automotive, SoftwareDefinedCar, ARHUD, ARnavigation, ADAS, ComputerVision, HMI, InstrumentCluster, IVI, E-mirror, GraphicsEngines, AutonomousDriving, Defence, ARDevelopmentTools

Services & Products

AR and HMI Software Suite
Professional Services
Turnkey Projects

Target Customers

Automotive Companies Defense Organizations Enterprises requiring AR solutions OEMs Logistics Operators

Funding Rounds & Investors (9)

View All
Funding Stage Amount Investors Lead Investors Date
Early VC Undisclosed 1
EIC Fund
01 May 2025
Debt Financing €17.60M 4
Tesi, ETF Partners +2
01 Apr 2024
Early VC €2.50M 1
European Innovation Council
01 Nov 2023
Early VC €7.00M 1
ETF Partners
01 Jul 2020
Early VC €550.00K -
01 Dec 2019
Angel €450.00K -
01 Dec 2018
Seed €900.00K 5
Joshua Partners, Klaus Zimmer +3
01 Jan 2018
Seed €200.00K -
01 Mar 2017
Seed €200.00K -
01 Apr 2015

Basemark Alternatives & Competitors

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FAQ About Basemark

Augment Your Journey
Basemark was founded in 2015.
Basemark is headquartered in Finland.
Basemark operates in Computer Vision, Hardware, Transportation, VR/AR and Automotive. Its work centres on AugmentedReality, Automotive, SoftwareDefinedCar and ARHUD. Its customers include Automotive Companies, Defense Organizations and Enterprises requiring AR solutions.
Basemark has a B2B, SaaS and Platform business model. Its revenue comes from Licensing, Service Fee and Subscription.
Basemark has approximately 93 employees.
Basemark has completed 9 funding rounds, raising a total of $29.40M.
Basemark offers: AR and HMI Software Suite, Professional Services, Turnkey Projects.
Top alternatives and competitors to Basemark include ClearMotion, TriEye, VUMO, TactoTek, ZeroLight. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Basemark and ClearMotion are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Basemark, https://bouncewatch.com/company/basemark, updated 16 July 2026. When citing, please name BounceWatch and link this page.

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