Basemark logo — Augment Your Journey

Basemark

Augment Your Journey

Founded 2015 Finland Finland 93 employees Unknown Total: $29.40M Computer Vision, Hardware +3

General Information

Company Name Basemark
Founded Year 2015
Location Finland Finland +1
Employees 93
Industries Computer Vision, Hardware, Transportation +2
Funding Stage Unknown

Get notified when Basemark moves

Funding, new markets, leadership changes, hiring surges — one e-mail, only when something happens.

Free · no account needed

AI Insight

Bounce Watch AI
1 month ago

Basemark is demonstrating active development and strategic positioning, indicated by a substantial 30% overhaul of its website in July 2026. This significant update, alongside targeted hiring, suggests the company is preparing to unveil new product capabilities or refine its market approach. These recent internal developments point towards a focused strategy aimed at strengthening its presence in the demanding automotive and defense sectors with advanced AR/HMI solutions.

Signal Types
Hiring Product Update Market Readiness
Strategic Labels
Product Refinement Market Positioning Growth Preparation
Next Move: Product Launch
·
Impact: 7/10
·
Ideal For: Industrial AR/HMI Investors — Scaling

About Basemark

Basemark, founded in 2015, is revolutionizing the realm of Augmented Reality (AR) with its compelling slogan, "Augment Your Journey". Headquartered in Finland, it focuses on bringing AR into real-world environments where performance and reliability are critically important.

The company specializes in developing software and tools for advanced AR and Human-Machine Interface (HMI) applications. The applications are designed to enable digital content to interact seamlessly with the physical world, with a strong emphasis on use cases in industries like Automotive, Defense, and more complex environments.

In terms of investment, Basemark received an Early VC investment on 01 May 2025 from the EIC Fund. This indicates a strong belief from investors in Basemark's unique capabilities to carve a niche in the multi-faceted industries of Computer Vision and VR/AR, making it a promising candidate for future scaling and investment consideration.

Taxonomy: AugmentedReality, Automotive, SoftwareDefinedCar, ARHUD, ARnavigation, ADAS, ComputerVision, HMI, InstrumentCluster, IVI, E-mirror, GraphicsEngines, AutonomousDriving, Defence, ARDevelopmentTools

Services & Products

AR and HMI Software Suite
Professional Services
Turnkey Projects

Target Customers

Automotive Companies Defense Organizations Enterprises requiring AR solutions OEMs Logistics Operators

Funding Rounds & Investors (9)

View All
Funding Stage Amount Investors Lead Investors Date
Early VC •••••• 1 •••• •••• 01 May 2025
Debt Financing •••••• 4
Investor Investor Investor Investor
01 Apr 2024
Early VC •••••• 1
Investor
01 Nov 2023
Early VC •••••• 1
Investor
01 Jul 2020
Early VC •••••• - 01 Dec 2019

View All 9 Funding Rounds

Basemark Alternatives & Competitors

View All Alternatives
Basemark vs
HMi Elements Ltd
HMi Elements Ltd United Kingdom

Global Leaders in Hazardous Area Computing for the Oil and Gas Sector

25 employees
Hardware, IT
Basemark vs
HMI Technologies
HMI Technologies New Zealand

HMI is developing technology to advance road networks by ensuring drivers receive the information ne...

28 employees
Manufacturing, Transportation
Basemark vs

Industrial Computers and rugged LCD Monitors, built for demanding HMI applications 👊

34 employees
Consumer Electronics, Manufacturing

FAQ About Basemark

Augment Your Journey
Basemark was founded in 2015.
Basemark is headquartered in Finland.
Basemark operates in the following industries: Computer Vision, Hardware, Transportation, VR/AR, Automotive.
Basemark has approximately 93 employees.
Basemark has completed 9 funding rounds, raising a total of $29.40M. The latest funding stage is Unknown.
Basemark offers: AR and HMI Software Suite, Professional Services, Turnkey Projects.
Top alternatives and competitors to Basemark include HMi Elements Ltd, HMI Technologies, VarTech Systems, Inc., LT Software Solutions, Inc., Dowland-Bach. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Basemark and HMi Elements Ltd are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Don't just browse. Track.

Signal Tracker monitors Basemark and millions of companies for funding rounds, hiring surges, product changes, and 40+ signal types — so you never miss an opportunity.

One analytics cookie (Google Analytics). Cookie Policy