Linktree, founded in 2016 and headquartered in Australia, positions itself as a leading player in social media innovation. Named one of Fast Company's Most Innovative Social Media Companies, its slogan "Everything you are. In one simple link." encapsulates its value proposition.
The platform allows creators, brands, and businesses to consolidate their digital presence, achieving impressive scale with over 1.2 billion unique visitors per month, ranking among the top 300 global website destinations. In 2021, Linktree facilitated 90 million streams for over one million artists, showcasing a remarkable growth trajectory. The launch of a developer marketplace and mobile app in 2022 further underscores its commitment to creator success.
Notable users include TikTok, Selena Gomez, and HBO, among others. The company's growth was bolstered by a $110 million Series B investment in March 2022, with backing from Airtree Ventures, Index Ventures, Insight Partners, Coatue, and Greenoaks Capital.