Gurgaon, India
Belora Cosmetics is a beauty brand that offers vegan, clean, and high-performance products. It prides itself as the 1st Made Safe certified makeup brand across Europe & Asia. The company's focus is on creating clean, high-performance, vegan makeup, and skincare products that are free from toxins and harmful ingredients. Belora's mission is to develop makeup that also acts as skincare, ensuring that women can use products that are not only dermatologically tested but also beneficial for their skin.
In a market flooded with numerous makeup products, consumers often face the dilemma of choosing between products high in toxins or natural makeup that may lack in performance and pigmentation. Belora addresses this by infusing the benefits of skincare into their makeup, offering a product line consisting of lipsticks, moisturizers, kajals, and eyeshadows with naturally derived formulations. Moreover, their high-performance colors result in rich tones that last longer on the skin. The company is also venturing into skincare products, emphasizing high-performance and deep indulgence.
With a strong focus on research and development, Belora has spent the last two years identifying ingredients that adhere to stringent European and Australian makeup certifications, setting high global standards. This dedication has led Belora to become the first MADE SAFE™ certified makeup brand across Europe and Asia. Additionally, the company has compiled a BS (Bad Stuff) list of over 2000 harmful ingredients that it is committed to never using.
Founded in 2019 by Ainara and Akaljyot, Belora boasts a leadership team with extensive experience in companies such as Myntra, Ameriprise Financial, Yes Bank, MSL Publicis, MetLife, Allstate, and American Express. The company recently secured a Pre Series A round of funding with Surge Sequoia, DSG Ventures, and key angel investors. As part of its growth plans, Belora is looking to expand its team across marketing, operations, finance, HR, and tech roles.
Based in India, Belora Cosmetics has positioned itself as a forward-thinking brand with a focus on clean beauty and high-performance products, capturing the attention of both investors and consumers alike.
