Israel
Better Juice, founded in 2017 and headquartered in Israel, is pioneering a novel approach to sugar reduction in juices with their slogan, "Improve nature by nature." Their cutting-edge technology can reduce sugars by 30%-80% in popular juices, tackling a significant health concern as juices often contain nearly 1 oz. (25 g) of sugar per 1-cup serving. Unlike traditional methods that strip juices of dietary fiber, Better Juice's process converts sugars into prebiotic fibers and non-digestible sugars, maintaining the vitamins and minerals of the fruit.
The company utilizes a natural enzymatic process with non-GMO microorganisms, creating a product suitable for both high-end industrial systems and restaurants. This innovation earned them the Most Innovative Technology Award at the 2018 Startup Innovation Challenge and the Horizon 2020 Phase 1 Grant.
Led by CEO Eran Blachinsky, PhD, MBA, and a team of seasoned experts such as CSO Roni Shapira, PhD, and COO Gali Yarom, Better Juice received a Series A investment from Ingredion Ventures as of January 2024, signaling confidence in their market potential.
