Betterment logo — Investing and saving made easy.

Betterment

Investing and saving made easy.

Founded 2010 United States New York, United States 645 employees Unknown Total: $335.00M Finance, Financial Services +1

General Information

Company Name Betterment
Founded Year 2010
Location United States New York, United States +1
Founders / Decision Makers
Team member
Employees 645
Industries Finance, Financial Services, Fintech
Funding Stage Unknown

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About Betterment

Betterment, founded in 2010, is a pioneering Fintech company based in the United States.

With the slogan, “Investing and saving made easy,” Betterment is transforming the landscape of personal finance. The company aims to streamline the investing and savings experience, offering users a range of tools to grow their money efficiently. The app features goal-setting and planning without extra charges, and its investing services come with a low, transparent fee. Additionally, it offers features such as automatic deposits and trading, optimizing user's earnings through interest and investment growth.

Betterment secured its latest funding round—a $60.00M Debt Financing—on 01 September 2021, attracting a consortium of top-tier investors including Anthemis Group, Bessemer Venture Partners, Kinnevik, and Menlo Ventures. This strong backing reflects confidence in Betterment's business model and growth potential within the highly competitive Financial Services sector.

Taxonomy: Automated Investing, Investment Management, Retirement Planning, Tax Optimization, Goal Setting Tools, Portfolio Management, Financial Technology, IRA Management, Rollover 401(k), Tax Loss Harvesting, Diversified Portfolios, Online Brokerage, Savings Growth, Financial Advisory, Investment Growth

Services & Products

Automated Investing Solutions
Tax-Savvy Investing Tools
High-Yield Cash and Checking Services
Retirement Account Management
Self-Directed Trading
Advisory Services

Target Customers

Individuals Employers Financial Advisors Self-Employed Individuals High-Net-Worth Investors

Funding Rounds & Investors (8)

View All
Funding Stage Amount Investors Lead Investors Date
Debt Financing •••••• 10
Investor Investor Investor Investor Investor Investor Investor Investor Investor Investor
01 Sep 2021
Unknown •••••• 2
Investor Investor
01 Apr 2021
Series E •••••• 4
Investor Investor Investor Investor
01 Jul 2017
Series E •••••• 6
Investor Investor Investor Investor Investor Investor
01 Mar 2016
Series D •••••• 5
Investor Investor Investor Investor
•••• ••••
01 Feb 2015

View All 8 Funding Rounds

Betterment Alternatives & Competitors

View All Alternatives
Betterment vs

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Griffin Black, LLC
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Betterment vs
Albert
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Series C
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FAQ About Betterment

Investing and saving made easy.
Betterment was founded in 2010.
Betterment is headquartered in New York, United States.
Betterment operates in the following industries: Finance, Financial Services, Fintech.
Betterment has approximately 645 employees.
Betterment has completed 8 funding rounds, raising a total of $335.00M. The latest funding stage is Unknown.
Betterment offers: Automated Investing Solutions, Tax-Savvy Investing Tools, High-Yield Cash and Checking Services, Retirement Account Management, Self-Directed Trading, Advisory Services.
Top alternatives and competitors to Betterment include Nicholson Wealth Management Group, Griffin Black, LLC, Albert, Stockal, 1st Choice Financial Services. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Betterment and Nicholson Wealth Management Group are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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