Betterment, founded in 2010, is a pioneering Fintech company based in the United States.
With the slogan, “Investing and saving made easy,” Betterment is transforming the landscape of personal finance. The company aims to streamline the investing and savings experience, offering users a range of tools to grow their money efficiently. The app features goal-setting and planning without extra charges, and its investing services come with a low, transparent fee. Additionally, it offers features such as automatic deposits and trading, optimizing user's earnings through interest and investment growth.
Betterment secured its latest funding round—a $60.00M Debt Financing—on 01 September 2021, attracting a consortium of top-tier investors including Anthemis Group, Bessemer Venture Partners, Kinnevik, and Menlo Ventures. This strong backing reflects confidence in Betterment's business model and growth potential within the highly competitive Financial Services sector.