BetterUp logo — At BetterUp, we're helping people everywhere pursue their li...

BetterUp

At BetterUp, we're helping people everywhere pursue their lives with greater clarity, purpose, and passion.

Founded 2013 United States Austin, United States 6639 employees Series E Total: $579.00M Education, Health and Wellness +1

General Information

Company Name BetterUp
Founded Year 2013
Location United States Austin, United States +1
Employees 6639
Industries Education, Health and Wellness, Human Resources
Funding Stage Series E
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

New Partnership Sep 03, 2026

BetterUp has highlighted its existing partnership with the Mercedes-AMG PETRONAS Formula One Team, detailing how it helps develop human performance fundamentals for the team.

Hiring Surge Sep 01, 2026

Team has reduced by 44% in the last month.

Event Participation Aug 17, 2026

BetterUp's Jolen Anderson moderated a conversation with Adam Grant and BlackRock's Caroline Heller regarding AI investment and trust.

Major Customer Win Aug 11, 2026

BetterUp highlights its work with Lumen Technologies, where a behavioral framework led to 90% of employees matching manager behavior.

About BetterUp

BetterUp, founded in 2013, is a transformative company operating at the intersection of Education, Health and Wellness, and Human Resources, with headquarters in the United States. The company’s mission revolves around enabling both individuals and organizations to achieve greater clarity, purpose, and productivity through human transformation.

Leveraging a combination of world-class coaching, AI technology, and behavioral science, BetterUp delivers impactful changes that enhance resilience and well-being at organizational scales. Their proprietary tool harnesses data analytics to provide personalized experiences and critical insights into workforce dynamics, demonstrating measurable improvements across 25 key leadership dimensions.

A testament to its workplace excellence, BetterUp holds numerous accolades, including FORTUNE Best Workplace in Tech and Best Workplace for Millennials. Its workforce satisfaction is exceptionally high, with 90% of employees affirming it as a great place to work.

In terms of financial growth and investor confidence, BetterUp secured a $300.00M Series E investment on 01 October 2021, backed by prominent investors such as Plus Capital, Lightspeed Venture Partners, and Salesforce Ventures, among others.

Taxonomy: Human Transformation, Coaching, AI Technology, Behavioral Science, Mental Health, Leadership Development, Career Development, Employee Well-being, Organizational Growth, Workplace Culture, Virtual Coaching, Social Connection, Mental Fitness, Positive Psychology

Services & Products

BetterUp Lead™
BetterUp Manage™
BetterUp Ready™
BetterUp Grow™
Human Transformation Platform™
AI-powered personalized coaching

Target Customers

Enterprises Sales Leaders Executives Government Agencies Managers Corporate Teams

Funding Rounds & Investors (7)

View All
Funding Stage Amount Investors Lead Investors Date
Series E •••••• 9
Investor Investor Investor Investor Investor Investor Investor Investor
•••• ••••
01 Oct 2021
Series D •••••• 7
Investor Investor Investor Investor Investor Investor Investor
01 Feb 2021
Series C •••••• 6
Investor Investor Investor Investor Investor
•••• ••••
01 Jun 2019
Series B •••••• 4
Investor Investor Investor Investor
01 Mar 2018
Series A •••••• 6
Investor Investor Investor Investor Investor Investor
01 Nov 2016

View All 7 Funding Rounds

BetterUp Alternatives & Competitors

View All Alternatives
BetterUp vs
Venterra Realty
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BetterUp vs
KeenAlignment
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BetterUp vs

Global authority on workplace culture.

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FAQ About BetterUp

At BetterUp, we're helping people everywhere pursue their lives with greater clarity, purpose, and passion.
BetterUp was founded in 2013.
BetterUp is headquartered in Austin, United States.
BetterUp operates in the following industries: Education, Health and Wellness, Human Resources.
BetterUp has approximately 6639 employees.
BetterUp has completed 7 funding rounds, raising a total of $579.00M. The latest funding stage is Series E.
BetterUp offers: BetterUp Lead™, BetterUp Manage™, BetterUp Ready™, BetterUp Grow™, Human Transformation Platform™, AI-powered personalized coaching.
Top alternatives and competitors to BetterUp include Venterra Realty, KeenAlignment, Great Place To Work US, Torch Technologies, Inc., Forge Group, LLC. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
BetterUp and Venterra Realty are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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