BetterUp

At BetterUp, we're helping people everywhere pursue their lives with greater clarity, purpose, and passion.

Founded 2013

Austin, United States 2965 employees Series E Total: $579.00M Education, Health and Wellness +1

General Information

Company Name BetterUp

Founded Year 2013

Location

Austin, United States

Employees 2965

Industries Education, Health and Wellness, Human Resources

Funding Stage Series E

Business Model B2B, SaaS, Platform

Revenue Model Subscription, Usage Based, Service Fee

Offices as of Oct 2026

Austin, United States

Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Homepage Update

Significant changes detected on company website (92.7% content change).

New Partnership Oct 06, 2026

BetterUp's Chief Scientist Kate Niederhoffer is collaborating in a joint presentation with Workday's VP of Machine Learning Amine A. at Workday Rising.

Hiring Surge Oct 01, 2026

Team has reduced by 55% in the last month (6639 → 2965 employees).

Event Participation Sep 29, 2026

BetterUp will be speaking and exhibiting at the Gartner HR Symposium/Xpo™ 2026 from October 6-8, 2026 at ExCeL London in London, UK.

Award Received Sep 29, 2026

BetterUp's research has been included in Harvard Business Review's collection of its most insightful research on AI at work, marking a significant recognition.

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About BetterUp

BetterUp, founded in 2013, is a transformative company operating at the intersection of Education, Health and Wellness, and Human Resources, with headquarters in the United States. The company’s mission revolves around enabling both individuals and organizations to achieve greater clarity, purpose, and productivity through human transformation.

Leveraging a combination of world-class coaching, AI technology, and behavioral science, BetterUp delivers impactful changes that enhance resilience and well-being at organizational scales. Their proprietary tool harnesses data analytics to provide personalized experiences and critical insights into workforce dynamics, demonstrating measurable improvements across 25 key leadership dimensions.

A testament to its workplace excellence, BetterUp holds numerous accolades, including FORTUNE Best Workplace in Tech and Best Workplace for Millennials. Its workforce satisfaction is exceptionally high, with 90% of employees affirming it as a great place to work.

In terms of financial growth and investor confidence, BetterUp secured a $300.00M Series E investment on 01 October 2021, backed by prominent investors such as Plus Capital, Lightspeed Venture Partners, and Salesforce Ventures, among others.

Business keywords: Human Transformation, Coaching, AI Technology, Behavioral Science, Mental Health, Leadership Development, Career Development, Employee Well-being, Organizational Growth, Workplace Culture, Virtual Coaching, Social Connection, Mental Fitness, Positive Psychology

Services & Products

BetterUp Lead™

BetterUp Manage™

BetterUp Ready™

BetterUp Grow™

Human Transformation Platform™

AI-powered personalized coaching

Target Customers

Enterprises Sales Leaders Executives Government Agencies Managers Corporate Teams

Funding Rounds & Investors (7)

View All

Funding Stage	Amount	Investors	Lead Investors	Date
Series E	$300.00M	9	Plus Capital, Lightspeed Venture Partners +7	01 Oct 2021
Series D	$125.00M	7	Plus Capital, Lightspeed Venture Partners +5	01 Feb 2021
Series C	$103.00M	6	Freestyle Capital, Lightspeed Venture Partners +4	01 Jun 2019
Series B	$26.00M	4	Freestyle Capital, Lightspeed Venture Partners +2	01 Mar 2018
Series A	$12.90M	6	Freestyle Capital, Crosslink Capital +4	01 Nov 2016
Seed	$12.10M	3	Ulu Ventures, Afore Capital +1	01 Jan 2016
Seed	Undisclosed	-		01 Apr 2015

BetterUp Alternatives & Competitors

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BetterUp vs

Kindly Human United States

The leading peer-based mental well-being solution for employers.

Debt Financing

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BetterUp vs

Yourney.io Chile

The digital platform that propels your company to peak performance through people.

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FAQ About BetterUp

At BetterUp, we're helping people everywhere pursue their lives with greater clarity, purpose, and passion.

BetterUp was founded in 2013.

BetterUp is headquartered in Austin, United States.

BetterUp operates in Education, Health and Wellness and Human Resources. Its work centres on Human Transformation, Coaching, AI Technology and Behavioral Science. Its customers include Enterprises, Sales Leaders and Executives.

BetterUp has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Usage Based and Service Fee.

BetterUp has approximately 2965 employees.

BetterUp has completed 7 funding rounds, raising a total of $579.00M. The latest funding stage is Series E.

BetterUp offers: BetterUp Lead™, BetterUp Manage™, BetterUp Ready™, BetterUp Grow™, Human Transformation Platform™, AI-powered personalized coaching.

Top alternatives and competitors to BetterUp include WONE (Walking on Earth), Kindly Human, Yourney.io, Torch, DearEmployee GmbH. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.

BetterUp and WONE (Walking on Earth) are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for BetterUp, https://bouncewatch.com/company/betterup, updated 12 October 2026. When citing, please name BounceWatch and link this page.

BetterUp

General Information

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Services & Products

Target Customers

Funding Rounds & Investors (7)

BetterUp Alternatives & Competitors

FAQ About BetterUp