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BlueStone logo — On an omnichannel rendezvous with exquisite fine jewellery s...

BlueStone

On an omnichannel rendezvous with exquisite fine jewellery since 2011.

Founded 2011 India India 1590 employees Debt Financing Total: $1.42B E-Commerce, Retail +2

General Information

Company Name BlueStone
Founded Year 2011
Location India India
Employees 1590
Industries E-Commerce, Retail, Accessories +1
Funding Stage Debt Financing
Social

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About BlueStone

BlueStone, founded in Bangalore in 2011 by Gaurav Singh Kushwaha, is one of India's largest digital-first fine jewellery brands. The company's slogan "On an omnichannel rendezvous with exquisite fine jewellery since 2011" reflects its commitment to providing a seamless omnichannel journey for cosmopolitan couples. BlueStone has harnessed the shift towards online shopping, combined with the low digital adoption in the legacy jewellery industry, to establish itself as a trusted brand synonymous with modernity and digitization. The company has transformed the jewellery space by offering a wide range of 100% certified jewellery designs, including gold, platinum, diamonds, and gemstones, with features such as Lifetime Exchange and Buyback. This diverse range ensures that BlueStone has something to suit every mood, moment, and budget, appealing to a broad consumer base. BlueStone's innovative approach is supported by its proprietary tech stack, enabling consumers to customize their preferences from design to delivery. Moreover, the brand has capitalized on the omnichannel trend by creating over 100 experiential stores offline, integrating the online and offline shopping experiences for its customers' convenience. The brand's digital vision and design innovations have attracted significant attention from the investment community. Institutional stalwarts such as Accel Partners, Kalaari Capital, Saama Capital, Hero Enterprises, and more have provided backing to BlueStone. The latest investment of $30.00M in a Venture Round led by Sunil Kant Munjal on 15 March 2022 underscores the confidence of prominent investors in BlueStone's potential for growth and success. In essence, BlueStone's blend of technology, design, and seamless customer engagement reflects its position as a leader in the digital-first fine jewellery space in India. With a strong financial backing and a commitment to innovation, BlueStone is well-positioned for continued expansion and market dominance in the e-commerce and retail sectors. If you want to learn more, you can visit their website at www.bluestone.com.

Business keywords: Fine Jewellery, Omnichannel Retail, Digital-first Brand, Jewellery Technology, Online Shopping, Omnichannel Experience, Certified Jewellery, Lifetime Exchange, Buyback Policy, Gold Jewellery, Platinum Jewellery, Diamond Jewellery, Gemstone Jewellery, Startup Investment

Funding Rounds & Investors (12)

View All
Funding Stage Amount Investors Lead Investors Date
Debt Financing INR1.00B 1
Neo Asset Management
24 Jun 2024
Venture Round $66.00M 1
Ranjan Pai
01 Sep 2023
Venture Round $30.00M 1
Sunil Kant Munjal
15 Mar 2022
Series E INR147.30M 5
IvyCap Ventures Iron Pillar Kalaari Capital
IvyCap Ventures, Iron Pillar +3
21 Jul 2020
Series D INR106.40M 1
Avanz Capital
Avanz Capital
01 Jan 2020
Venture Round Undisclosed 1
Growth Story
Growth Story
01 Jan 2019
Venture Round $5.87M 5
IvyCap Ventures Iron Pillar Kalaari Capital
IvyCap Ventures, Iron Pillar +3
28 Feb 2018
Series D $30.00M 4
IvyCap Ventures Kalaari Capital RB Investments Pte. Ltd.
IvyCap Ventures, Kalaari Capital +2
18 Jul 2016
Series C $15.80M 4
IvyCap Ventures Kalaari Capital Saama Capital
IvyCap Ventures, Kalaari Capital +2
09 Jul 2015
Series B Undisclosed 1
Ratan Tata
11 Sep 2014

View All 12 Funding Rounds

BlueStone Alternatives & Competitors

View All Alternatives
BlueStone vs
Kushal's Fashion Jewellery
Kushal's Fashion Jewellery India

Fashion & Silver jewellery for all occasions

Series B
362 employees
E-Commerce, Fashion
Compare BlueStone vs Kushal's Fashion Jewellery
BlueStone vs
Velvetcase.com
Velvetcase.com India

Let's Make Something Amazing Together

Venture round
19 employees
E-Commerce, Marketplaces
BlueStone vs
ShopHQ
ShopHQ United States

Post-IPO Equity
612 employees
E-Commerce, Retail
View all alternatives

FAQ About BlueStone

On an omnichannel rendezvous with exquisite fine jewellery since 2011.
BlueStone was founded in 2011.
BlueStone is headquartered in India.
BlueStone operates in E-Commerce, Retail, Accessories and Lifestyle. Its work centres on Fine Jewellery, Omnichannel Retail, Digital-first Brand and Jewellery Technology.
BlueStone has approximately 1590 employees.
BlueStone has completed 12 funding rounds, raising a total of $1.42B. The latest funding stage is Debt Financing.
Top alternatives and competitors to BlueStone include Kushal's Fashion Jewellery, Velvetcase.com, ShopHQ, Cicala, Omuni . These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
BlueStone and Kushal's Fashion Jewellery are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for BlueStone, https://bouncewatch.com/company/bluestone, updated 30 December 2024. When citing, please name BounceWatch and link this page.

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