Boodil is a UK-based startup that offers an innovative cardless payment solution aimed at enhancing customer engagement. Founded in 2022 by industry experts, the company's mission is to provide merchants with a secure and cost-effective payment platform that allows for instant access to funds. Boodil's unique selling point lies in its ability to offer merchants the flexibility to send fully branded payment links through various channels such as email, SMS, and QR codes, enabling customers to make payments via Open Banking or card transactions.
The company's solution is positioned as an end-to-end offering, catering to the needs of merchants seeking frictionless account-to-account payments facilitated by open banking APIs. Boodil can be seamlessly integrated into checkout processes as an alternative payment method, with easy integration options for platforms like Shopify, WooCommerce, and Magento. Alternatively, merchants can also leverage Boodil's branded payment portal for a tailored payment experience.
The startup recently secured a £525.00K Pre-Seed Round investment on November 14, 2022, with notable investors including Louis Rix, Reg Rix, Gary Corbett, Ben Luscombe, 3B4 Investments, and Anthony Morrow. This investment marks a significant milestone for Boodil as it aims to further develop and expand its innovative payment solution, positioning itself as a disruptive player in the payments industry.