Boring Money logo — Boring Money combines data and focus groups to understand cu...

Boring Money

Boring Money combines data and focus groups to understand customer opinions on finance. Founder dislikes industry's old approach.

Founded 2015 United Kingdom London, United Kingdom 11-50 employees Equity Crowdfunding Total: $2.57M Financial Services, Fintech

General Information

Company Name Boring Money
Founded Year 2015
Location United Kingdom London, United Kingdom
Employees 11-50
Industries Financial Services, Fintech
Funding Stage Equity Crowdfunding

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About Boring Money

Boring Money is a UK-based startup that utilizes a unique blend of quantitative data, custom focus groups, interviews, and customer feedback to gain valuable insights into customer perspectives on the finance industry. This approach, led by Holly Mackay, the MD, and Founder with over two decades of industry experience, allows the company to understand customer desires, behaviors, and potential triggers for changed opinions or actions. Boring Money aims to break away from the traditional, condescending approach of the finance industry, as evidenced by the founder's aversion to the "Old School Brigade" representatives' use of incomprehensible jargon to "educate" investors. The company recently secured a significant £2.27M equity crowdfunding investment on 29 November 2021 from Crowdcube. With its focus on Financial Services and Fintech industries, Boring Money presents a fresh and customer-centric approach to finance.

Business keywords: finance insights, customer feedback analysis, market research, quantitative data analysis, focus groups, customer perspectives, investment sector, customer desires, finance industry, customer opinions, startup, investor relations, data-driven approach, customer-centric approach

Funding Rounds & Investors (2)

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Funding Stage Amount Investors Lead Investors Date
Equity Crowdfunding £2.27M 1
Crowdcube
29 Nov 2021
Equity Crowdfunding £300.00K -
17 Sep 2020

Boring Money Alternatives & Competitors

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Boring Money vs

本公司(财富引擎(北京)科技公司)是基于清华金融科技产学研平台,受校企启迪扶植组建的专业金融科技服务...

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Boring Money vs
Koyfin
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Boring Money vs
CrowdForce
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FAQ About Boring Money

Boring Money combines data and focus groups to understand customer opinions on finance. Founder dislikes industry's old approach.
Boring Money was founded in 2015.
Boring Money is headquartered in London, United Kingdom.
Boring Money operates in Financial Services and Fintech. Its work centres on finance insights, customer feedback analysis, market research and quantitative data analysis.
Boring Money has approximately 11-50 employees.
Boring Money has completed 2 funding rounds, raising a total of $2.57M. The latest funding stage is Equity Crowdfunding.
Top alternatives and competitors to Boring Money include Wealth Engine 财富引擎(北京)科技有限公司, Koyfin, CrowdForce, Finscience, Qi4M. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Boring Money and Wealth Engine 财富引擎(北京)科技有限公司 are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Boring Money, https://bouncewatch.com/company/boring-money, updated 2 December 2024. When citing, please name BounceWatch and link this page.

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