Braingineers

Braingineers, founded in 2015 and headquartered in The Netherlands, operates at the intersection of AI, Analytics, Marketing, and Machine Learning. The company's core mission is to reform customer experience research, offering insights into the subconscious emotions driving consumer decisions. With their slogan, "Unlocking the emotional experience of your customers," they highlight the significance of understanding emotions, which are pivotal in influencing 95% of purchasing decisions.

Their flagship product, the awarded neuro-usability platform Brainpeek, serves markets in web usability and TV research by incorporating emotion analytics. This innovative approach gives businesses a deeper understanding of consumer reactions beyond traditional conscious feedback methods. The last recorded investment was an acquisition on 01 December 2024 by Valsplat, signaling strong confidence in Braingineers' growth potential and technological edge. This positions the company as a pioneer in redefining how brands connect with customers on an emotional level.