San Francisco, United States
BrightRoll is Yahoo’s unified brand for programmatic advertising technology. The company, founded in 2006, offers a suite of buy- and sell-side tools, including a multi-channel DSP and Exchange, which helps advertisers, publishers, and partners connect with consumers across ad formats and devices. BrightRoll operates in the Advertising, Information Technology, and SaaS industries and is headquartered in the United States.
The last investment in BrightRoll was a Debt Financing round on 16 June 2014. The investors involved in this round are not disclosed.
Overall, BrightRoll presents an intriguing opportunity for investors looking to tap into the programmatic advertising technology space, especially given its alignment with a major player like Yahoo.
