Lucerne, Switzerland
Bucherer AG, with its slogan "Swiss Watch & Fine Jewellery Experts since 1888," is a legacy brand rooted deeply in the luxury watch and jewellery industry. Founded in 1888 by Carl-Friedrich Bucherer in Switzerland, the company has grown to become a global name in high-end retail, offering an exclusive range of luxury watch brands, notably holding the most extensive selection of Rolex watches.
In August 2023, Bucherer was acquired by its longstanding partner, Rolex, ensuring continued stability while allowing the company to operate independently within the Rolex group. This strategic acquisition highlights the valuable alignment between both brands.
The company boasts a formidable presence with over 36 stores in Europe and 28 in the United States, underscored by its acquisition of the U.S. retailer, Tourneau, in 2018. Employing more than 2,400 staff, Bucherer's headquarters remain in Lucerne, Switzerland, carrying forward a legacy of exquisite craftsmanship and unmatched excellence.
