Ahmedabad, India
Bummer is a Direct-To-Consumer innerwear startup founded in 2020 and headquartered in India. Specializing in premium innerwear for both women and men, Bummer targets the country's over 200M digital millennials. Its products are noted for using sustainably sourced MicroModal fabric combined with a 4-way stretch elastane, complemented by vibrant prints and bold colors, delivering on its slogan: "Digital First Premium Innerwear For Women & Men | Making undies Fun & Comfy."
This dynamic brand has captured attention, notably making headlines from its appearance on Shark Tank Season 1. The team is composed of Millennials and Gen-Z passionate about revolutionizing comfort in fashion. The company recently received a $1.10M Seed investment from Gruhas on 01 March 2024, marking a key milestone in their growth journey. As Bummer continues to scale from 0-1 and 1-100, it emerges as a promising player in both the E-Commerce and Fashion industries, providing tangible opportunities for investors.
