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Bummer logo — Digital First Premium Innerwear For Women & Men | Making und...

Bummer

Digital First Premium Innerwear For Women & Men | Making undies Fun & Comfy

Founded 2020 India Ahmedabad, India 106 employees Seed Total: $1.65M E-Commerce, Fashion

General Information

Company Name Bummer
Founded Year 2020
Location India Ahmedabad, India
Employees 106
Industries E-Commerce, Fashion
Funding Stage Seed
Business Model D2C, E Commerce, B2C
Revenue Model Product Sales, One Time Purchase, Affiliate
Social

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About Bummer

Bummer is a Direct-To-Consumer innerwear startup founded in 2020 and headquartered in India. Specializing in premium innerwear for both women and men, Bummer targets the country's over 200M digital millennials. Its products are noted for using sustainably sourced MicroModal fabric combined with a 4-way stretch elastane, complemented by vibrant prints and bold colors, delivering on its slogan: "Digital First Premium Innerwear For Women & Men | Making undies Fun & Comfy."

This dynamic brand has captured attention, notably making headlines from its appearance on Shark Tank Season 1. The team is composed of Millennials and Gen-Z passionate about revolutionizing comfort in fashion. The company recently received a $1.10M Seed investment from Gruhas on 01 March 2024, marking a key milestone in their growth journey. As Bummer continues to scale from 0-1 and 1-100, it emerges as a promising player in both the E-Commerce and Fashion industries, providing tangible opportunities for investors.

Business keywords: Direct-To-Consumer, Digital Millennials, Sustainable Fashion, MicroModal Fabric, Innerwear, Gen-Z Community, Eco-Friendly, Quirky Design, Bold Colors, Shark Tank, Consumer Experience, Comfortable Innerwear, Fashion Startup, Innovative Textiles, Viral Marketing

Services & Products

Online retail of underwear and loungewear
Build-your-own-bundle purchasing option
Discount promotions and free product offers
Return and exchange services

Target Customers

Men seeking comfortable and stylish underwear Women interested in versatile loungewear Couples looking for matching apparel Consumers of sustainable and comfortable fashion

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Seed $1.10M 1
Gruhas
Gruhas
01 Mar 2024
Seed $450.00K -
01 Aug 2022
Angel $100.00K 2
Aman Gupta, Namita Thapar
01 Dec 2021

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FAQ About Bummer

Digital First Premium Innerwear For Women & Men | Making undies Fun & Comfy
Bummer was founded in 2020.
Bummer is headquartered in Ahmedabad, India.
Bummer operates in E-Commerce and Fashion. Its work centres on Direct-To-Consumer, Digital Millennials, Sustainable Fashion and MicroModal Fabric. Its customers include Men seeking comfortable and stylish underwear, Women interested in versatile loungewear and Couples looking for matching apparel.
Bummer has a D2C, E Commerce and B2C business model. Its revenue comes from Product Sales, One Time Purchase and Affiliate.
Bummer has approximately 106 employees.
Bummer has completed 3 funding rounds, raising a total of $1.65M. The latest funding stage is Seed.
Bummer offers: Online retail of underwear and loungewear, Build-your-own-bundle purchasing option, Discount promotions and free product offers, Return and exchange services.
Top alternatives and competitors to Bummer include Everlane, ALMOST THERE, DEHA, Bombas, EXPRESS. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Bummer and Everlane are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Bummer, https://bouncewatch.com/company/bummer, updated 30 April 2026. When citing, please name BounceWatch and link this page.

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